Paramount+ UK partners with HelloFresh
October 20, 2025
Paramount+ UK is partnering with HelloFresh in a cross industry collaboration that will bring entertainment and fresh recipes together.
Launching this autumn, the six-week campaign titled One Menu. A Mountain of Entertainment will feature more than 50 HelloFresh UK recipes, inspired by Paramount+ UK content. From fan favourites such as Yellowstone and Star Trek, to hit movie Mean Girls, cult classics including Dexter and The Godfather and kids and family titles scuh as SpongeBob SquarePants and Teenage Mutant Ninja Turtles, the recipes will offer something for everyone to enjoy.
As part of the campaign, customers who order three or more HelloFresh boxes will receive access to three months of Paramount+ UK.
Each week will introduce a new lineup of recipes, designed to reflect the flavour and spirit of some of Paramount+ UK’s most celebrated titles. From Yellowstone inspired cajun smoky beef burgers to Star Trek’s umami miso mycelial mushroom rigatoni and Teenage Mutant Ninja Turtles’ caramelised red onion pizzas, all the dishes are ready to be freshly cooked.
The partnership will be supported by a multi-channel marketing campaign, featuring a custom 30-second video spot designed to bring the collaboration between HelloFresh and Paramount+ to life. The spot will air across the ad-supported tier of Paramount+ UK,. In parallel, HelloFresh will activate the spot across digital marketing channels including Meta, TikTok, YouTube and others. The campaign will be complemented by a rich suite of creative assets spanning CRM, social media, and in-box leaflets.
“We’re thrilled to be launching this first-of-its-kind partnership in the UK. It’s a bold and innovative way to connect with audiences, pairing the stories they love with the meals they share,” commented Anna Priest, Senior Vice President, Head of Paramount+ UK & Ireland. “By teaming up with HelloFresh, we’re turning everyday moments into something extraordinary, building new habits that start in the kitchen and continue on screen. It’s a celebration of creativity, connection, and the joy of entertainment in all its forms.”
Alix McCaffrey, Senior Director of Product at HelloFresh UK, added: “Partnering with a world-class entertainment brand like Paramount+ is an exciting milestone for HelloFresh UK. This collaboration not only enhances our customer offering but also aligns our brand with a leader in premium content. It’s a natural fit, allowing us to connect with new audiences and deepen our engagement with existing customers by bringing together two things people love: great food and great entertainment.”
The partnership was brokered by Joseph Byrne, Senior Director, Brand Partnerships, Paramount International and Tommy Seres, Senior Product & Brand Manager at HelloFresh.
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