As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section of viewers.

1. When tiered services are an option, no other choice gets greater share.

In Hub’s survey,

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Tags: avod, FAST, HBO Max, Hub Entertainment Research