Portugal reached nearly 4 million pay-TV subscribers at the end of the first half of 2019, a growth of 2.3 per cent year-on-year and accounting for a 86 per cent penetration rate.

Data published by the National Communications Authority reveals that the growth was boosted by the FTTH technology, which added 298,000 subscribers since H1 2018, taking the total to around 1.8 million.

FTTH continues to be the main pay-TV distribution technology (44.4 per cent of total subscribers), followed by cable TV (33.2 per cent), DTH (12 per cent) and ADSL (10.4 per cent).

NOS Group and Meo continue to be the leading players, with a 40.5 per cent and 39.6 per cent market share, respectively. Vodafone is third with 15.8 per cent, while Nowo has 4 per cent.

Meo (+0.7 per cent) and Vodafone (+1.1 per cent) saw the biggest growth in the reference period.

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