Nielsen appoints Ruiz to lead Measurement Science
April 14, 2026
Nielsen, the specialist in audience measurement and media intelligence, has appointed Roberto Ruiz as its new Head of Measurement Science.
In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for clients. He reports to Nielsen Chief Information and Data Officer Russ Soper.
“Roberto has helped build and steer brands through exciting periods of transformation and growth in his career. His ability to see the measurement landscape through the eyes of our clients really impressed us,” Soper commented. “We’re thrilled that Roberto has joined and look forward to partnering with him to drive transformation, momentum and new opportunities for our clients.”
“I couldn’t think of a better time to be joining Nielsen. The company has consistently shown how it’s elevating measurement science to new possibilities, from Big Data + Panel’s introduction to being the leader for measuring streaming, live sports and diverse audiences. I’m eager to work with this global team of passionate colleagues to imagine and drive new measurement science horizons for our clients,” Ruiz added.
Ruiz brings more than 25 years of experience at the intersection of audience measurement, media strategy and data analytics. He most recently led his own advisory practice, where he helped media and marketing organisations navigate AI-driven transformation in measurement and audience intelligence. Prior to that, he spent nearly two decades at Univision and, later, TelevisaUnivision, where he served as EVP and Chief Research Officer.
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