At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV).

Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV Plus. Offering a slate of live sports, music, movies, and late-night programming, the channel will give brands opportunities to tap into the full power of the Samsung TV ecosystem. Additionally, Samsung Ads unveiled a lineup of interactive and innovative, data-driven solutions including Optimal Reach, GameBreaks, Performance Conversion, and Data+, built to achieve a multitude of advertiser KPIs.

“It’s no longer enough for marketers to justify the status quo—they need breakthrough performance, and that’s exactly what Samsung Ads is built to deliver,” said Michael Scott, Vice President & Head of Ad Sales & Operations at Samsung Ads. “This year, we’re empowering our partners to go beyond the limits of traditional CTV with next-gen innovation, strategic partnerships, and tools that turn attention into action and media into measurable impact.”

“As the #1 streaming service on Samsung TVs, we’re not just following viewer trends—we’re shaping them,” commented Salek Brodsky, SVP and Global Head of Samsung TV Plus. “Through deep insights and personalised curation, we’re delivering the content audiences love in an unbeatable format. We’re rewriting the rules of streaming and teaming up with A-list talent to bring exclusive entertainment to the biggest screen in the home. This strategy has fueled more than 30 per cent viewership growth this year, and with our newly announced partnerships, we’re positioning Samsung TV Plus for even greater momentum and market leadership in the year ahead.”

Additional content arriving on Samsung TV Plus:

• Top Content Creators Take Center Stage
  • Samsung TV Plus’s exclusive partnerships with Creators will feature new channels from top talent. Joining the service are Michelle Khare, Smosh, The Try Guys, Epic Gardening, The Sorry Girls, and Donut Media—bringing fan-favourite content that taps into passions from comedy, DIY, gardening, cars, and sustainability.

• VIP Access to the Biggest Moments
  • Launching this summer, through a new and exclusive partnership with Billboard, Samsung TV Plus is bringing the iconic brand to FAST. This new network will give fans VIP red carpet access to over 25 of the industry’s most iconic events, including live red carpets and coverage of tentpole cultural events, such as the Golden Globes and the Billboard Music Awards. Samsung TV Plus will also be the co-exclusive home for Billboard News, premiering new episodes weekly.
• Free Sports Streaming Just Got Bigger
  • Samsung TV Plus now has one of the largest FAST sports offerings with over 50 channels and gives fans access to live local and national games from major and minor leagues with unparalleled sports coverage. New sports channels include Bally Sports Live with exclusive Minor League Baseball games and in-season NHL games from the Anaheim Ducks and the Dallas Stars with Victory+.
• From the Stage to Your Screen 
  • Samsung TV Plus is partnering with SM Entertainment to launch a dedicated SMTOWN channel, expanding its commitment to delivering K-Content to fans worldwide.

Maximising Engagement on Samsung TVs

Bridging together Samsung’s expertise across content, consumer engagement, and product innovation, the company introduced Samsung Ads Content Studio—a new opportunity for brands to drive interactivity on Samsung TV Plus. Available to select partners immediately, Content Studio provides a streamlined, end-to-end solution that enables advertisers to craft engaging branded and dynamic content for amplification across the Samsung ecosystem.

Complementing the new offerings on Samsung TV Plus, Samsung Ads unveiled an array of advertising solutions.

Samsung Ads is disrupting the shoppable TV game with next-generation interactive experiences through ShoppingBreaks, launching later this year. This ad format will shorten the path to purchase, enabling consumers to buy directly from their TVs. ShoppingBreaks will serve creator-hosted, short-form content within Samsung TV Plus ad breaks with a clear call to action.

ShoppingBreaks is one of many interactive solutions Samsung is investing in, including GameBreaks—a portfolio of interactive mini-games like The Six that turn traditional ad breaks into fun moments, and boost brand recall by 1.5x over standard video ads. In 2025, Samsung has plans to add eight new games to the GameBreaks franchise, providing brands with even more interactive opportunities to connect with consumers.

Samsung Ads is also putting the power of its data to work to help businesses level up their media campaigns and solve their biggest challenges.

• Data+: Samsung Ads is now making more TV data available to clients in an aggregated and privacy-compliant manner via secure environments. Through partnerships with data clean rooms to enable privacy law-compliant data matching – including Snowflake, LiveRamp (Habu Clean Room), and Infosum – the Data+ offering allows advertisers to deduplicate reach across linear and CTV viewing, run audience overlap analyses of data against Samsung’s TV Universe to more accurately determine scale, and enhance the ability to understand consumer behavior after campaign exposure.
• Samsung Audience Collectives: Powered by AI and Samsung’s first-party TV and mobile data, Audience Collectives delivers more than 600 segments for brands to better reach their most critical audiences.

Measurably Driving Consumers Through the Full Marketing Funnel

Samsung Ads’ new suite of full-funnel solutions enables brand partners to solve their biggest challenge: reaching more consumers, more accurately across today’s fragmented ecosystem.

At the forefront is Optimal Reach – a solution that identifies duplicated audiences and uncovers previously unexposed viewers across both linear and AVoD. With this market-leading solution, Samsung Ads enables advertisers to extend reach, reduce waste, and activate with greater precision.

Also available to marketers now is Creative Canvas, Samsung Ads’ new turnkey solution for building action-driven, interactive ad experiences, which turns existing video assets into dynamic high-impact creative. With formats like QR-enabled ads and vertical video, Creative Canvas makes it easie for brands to drive discovery, boost ROI, and connect with consumers.

Combined with a portfolio of performance-focused ad solutions, brands can now measurably engage consumers at every step of their journey – from reach to consideration to conversion. Through Samsung Ads’ suite of performance solutions, designed to deliver measurable outcomes across TV, mobile, and web, Samsung Ads is setting a new standard for full-funnel effectiveness, from first impression to final conversion.

“We’re not just redefining what advertising can do, we’re re-engineering the entire relationship between content, data, and commerce,” said Travis Howe, Global Head of New Product Solutions, Samsung Ads. “Samsung Ads is creating a world where media doesn’t just reach audiences—it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.”

Other posts by :

1. Saudis seek growth in space
2. Bank: Eutelsat “Underperform and unattractive”
3. Eutelsat: Major challenges as Berneke signs off
4. SES expects 30% growth from O3b mPOWER fleet
5. Signs of life for 8K
6. Russian satellite tumbling out of control
7. FCC boss praises AST SpaceMobile
8. Rakuten makes historic satellite video call
9. Rocket Lab confirms D2C ambitions

Categories: Ads, Advertising, Articles, Broadcast, Connected TV, FTA, OTT, Targetted

Tags: FAST, samsung, Samsung Ads, samsung TV Plus, Shoppable TV