Samsung TV Plus is partnering with SM Entertainment to bring some of K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of the deal, Samsung TV Plus will debut a new, dedicated SMTOWN channel for K-Pop fans.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 11th with a star studded concert featuring:

• TVXQ!
• SUPER JUNIOR
• KEY, MINHO of SHINee
• SUHO, CHANYEOL, KAI of EXO
• Red Velvet (IRENE, SEULGI, JOY)
• NCT127
• NCT DREAM
• WayV
• aespa
• RIIZE
• NCT WISH
• Hearts2Hearts
• SMTR25

K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 in L.A. concert.

“Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”

Other posts by :

1. Virgin Galactic sets prices for space tourists
2. Devas vs Antrix rumbles on
3. Shotwell makes TIME front cover
4. Suitors eye Globalstar
5. SpaceX: IPO offer in days?
6. New Brittin, new BBC?
7. Forecast: SpaceX tracking to $20bn revenue in 2026
8. EchoStar’s Dish restructures debt obligations
9. AsiaSat hits Zee and JioStar with legal actions

Categories: Articles, Content

Tags: K-Pop, la, Music, samsung, samsung TV Plus