Roku has announced that Howdy, its SVoD service, has launched a mobile app in the US. The app is available immediately on the iOS App Store and Google Play, offering a seamless viewing experience with on-the-go access to Howdy’s library of content.

“At a time when most things are getting more expensive, Howdy is designed to make premium, ad-free streaming more affordable and accessible for all viewers,” commented Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. “Launching the Howdy mobile app on iOS and Android enables us to continue growing the service beyond the Roku platform, bringing Howdy’s unique value and quality entertainment to even more viewers.”

Priced at $2.99 per month, Howdy offers thousands of titles and over 10,000 hours of entertainment from FilmRise, Lionsgate, Sony Pictures, and Warner Bros Discovery, alongside select Roku Original titles. New titles being added this April include the movies Edge of Tomorrow and When Harry Met Sally.

The launch builds on Howdy’s recent expansion as a subscription on Prime Video, where it joins more than 100 available subscription options in the US.

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Categories: App, Articles, Content, Premium, VOD

Tags: app, howdy, roku, svod, usa