Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping […]

Multi-channel retailer, High Street TV, has announced that its shopping channel is now available on Freeview and Virgin Media. Home of brands such as nutribullet, Drew&Cole, SmartAir and YAWN Air, High Street TV customers will be able to make purchases 24 hours a day directly through the shopping channels. With three dedicated shopping channels already […]

ABS Broadcast has launched High Street TV onto Virgin Media and Freeview platforms, making the channel now available in over 28 million homes across the UK. This expansion brings even more visibility to the multi-channel retail brand, giving new viewers access to its range of lifestyle products and TV shopping experiences. As part of this milestone, ABS Broadcast […]

Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]

Prime Video is now shoppable with Shop the Show, Amazon’s fan-fueled shopping experience. The new feature, initially available in the US, delivers a seamless customer-first experience that allows viewers to simultaneously watch and shop their favourite content without interruption. The second-screen mobile experience is built around natural fan behaviour, enabling customers to discover toys, apparel […]

AudienceXpress, a Comcast company and video media sales house, and Atomic Digital Design, a specialist in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience. The collaboration, led by AudienceXpress, will leverage AR technology provided by Atomic Digital Design, through connected TV, to […]

Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for  Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]