Deltatre appoints Mitchell as Head of Sports in US
December 19, 2024
Deltatre, the sports and entertainment technology provider, has appointed Charlie Mitchell as Head of Sports for the Americas. Mitchell will spearhead the company’s growth strategy in the US sports market, building on Deltatre’s work with major customers, including the NFL, NHL, MLB, MLS, Rogers and Bell Media.
With over three decades of experience in sports technology and media, Mitchell has played a pivotal role in leading digital fan engagement platforms and their audience growth strategies. In his previous roles at Endeavor Streaming, Brightcove and Live Arena Sports, he collaborated with organisations including Fox Sports, the NFL, and Spectrum SportsNet.
“Charlie’s deep understanding of the market and his specialist expertise perfectly complement Deltatre’s overall strategy for the American markets,” said Peter Bellamy, CRO of Deltatre. “We’re poised to further strengthen sports organisations’ offerings with our integrated portfolio of digital and video solutions. Now, with Charlie on board, we are focused on ensuring that the best in the business know about the unrivaled packages we’ve just rolled out, and how we’re delivering transformative value to customers.”
“I’m thrilled to be joining at such a pivotal moment of growth and digital transformation for the industry,” said Mitchell. “Deltatre’s proven reputation for delivering world-class solutions makes it the ideal partner to support even more US sports organisations as they elevate their digital and fan engagement strategies. I’m excited to help grow Deltatre’s presence and shape the future of sports technology in the region.”
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