Molotov, the French OTT service, has announced the renewal of its contract with Ad Insertion Platform (AIP), a provider of SSAI technology, enabling Server-Side-Ad-Insertion (SSAI) into their AVoD service Mango.

“Our relationship with Molotov is based on innovative collaboration to manage their monetisation challenges. We deeply value their continued trust in our platform and our team to support them in delivering Server-Side-Ad-Insertion solutions.” said Laurent Potesta, CEO, Ad Insertion Platform. “We’ll continue to improve our platform and possibilities with server-side ad insertion, and we look forward to continuing our successful partnership with Molotov for the long term.”

“Our viewers expect a high-qualitative viewing experience”, said Eric Renard, Chief Technology Officer at Molotov. “AIP’s platform allows ad breaks to be replaced in a way that is smooth and frame-accurate. They are definitely a key technology partner and have helped us efficiently to maximise our advertising capabilities and provide to viewers a great user experience.”

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Categories: Advertising, Articles

Tags: advertising, avod, france, Mango, Molotov