The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]
Vincent Girerd has taken over as Head of the Kids and Family Division at Canal+ France, in addition to his current role as Director of the Cinema channels. He will report to Jean-Marc Juramie, Deputy Managing Director of Canal+ France in charge of Programming and Channels. In his new position, Girerd will oversee the entire […]
A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]
French production and exhibition company Pathé has announced an initiative to relaunch its English-language film business with the appointment of FilmNation President of Motion Pictures Ben Browning as Co-CEO of Pathé UK and the company’s President of Global Film. Browning will join forces with Faith Penhale, Co-CEO of Pathé UK. Together, they will drive the […]
Zee Entertainment UK has announced the launch of Jodha Akbar, a dedicated single IP channel now available on Samsung TV Plus in France. This exclusive channel brings the popular historical drama Jodha Akbar directly to French audiences, marking another milestone in Zee’s mission to expand its global footprint. Jodha Akbar is an extension of the […]
Over the last ten years, French thematic channels have lost some €800 million in distribution revenues, which decreased from a total of €2.55 billion in 2014 to €1.76 billion in 2023. Over the same period, their ad revenues fell by 40 per cent, according to trade body ACCES. In 2025, 400 jobs were lost and eight thematic […]
A batch of Amazon Leo broadband-by-satellite craft are on their way to Arianespace’s launch site in French Guiana. The satellites are set to be launched on an Ariane 64 version rocket. Satellites are transported in specialised, temperature-controlled containers en route to French Guiana, where they’ll be processed and integrated ahead of launch on the debut […]
Futuresource Consulting has appointed David Watkins as its new Director of Consumer Electronics & Media. Watkins joins Futuresource with more than 15 years of senior leadership experience, including nearly a decade as Practice Lead for the Media & Intelligent Home Group at Strategy Analytics. Most recently, he served as VP of Consumer Electronics at TechInsights, […]
At the YouTube Festival 2025 in Paris, Google-owned video platform YouTube unveiled figures from its economic impact report on the creators’ economy in France. Content creators and their activities have accordingly contributed more than €1 billion to France’s gross domestic product (GDP) for the first time in 2024. The figure includes direct revenue generated from […]
In 2026, French PSB Group France Télévisions will have to make savings of around €150 million according to president Delphine Ernotte Cunci, speaking to business daily Les Échos, as the French government is debating 2026 funding legislation with the National Assembly. “We must eliminate the 2025 deficit and absorb the reduction in public funding projected […]