Digital to account for 65% of media spend
June 4, 2014
Total entertainment and media spending on digital services is forecast to grow at a 12.2 per cent compound annual growth rate (CAGR) between 2013 and 2018 and account for 65 per cent of global entertainment and media spending growth, excluding spending on Internet access, according to global advisory firm PwC’s Global entertainment and media outlook 2014-2018.
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