Teenagers now list using social media sites such as Facebook and Twitter as their number one pastime, overtaking watching television, according to a report by Click Consult. Sixty-five per cent of those polled listed talking to their friends via Facebook and Twitter as their top leisure activity.

TV companies have been aware of this growing trend and are working on a number of options to try and engage younger people online in conjunction with TV programmes.

The study also found that the appeal of social media was also growing in older age groups, with nearly a third of those aged over 55, logging onto social media sites before switching the TV on. “The social media revolution is not new, but for it to now take over from the nation’s favourite pastime for the younger audience, truly indicates how quickly leisure habits are evolving in our digital age,” said Matt Bullas, managing director of Click Consult.

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Categories: Articles, Broadcast, Consumer Behaviour, Research