As the UK embraced the hottest May and June weather since records began, System1’s latest creative effectiveness data reveals how ice cream brands are embracing decades of distinctive brand-building to achieve exceptional performance. Cornetto and Ben & Jerry’s lead the pack, with Cornetto’s iconic jingle and Ben & Jerry’s instantly recognisable visual identity demonstrating the […]
Channel 4 Sales has announced UK online pension provider, PensionBee, as the new sponsor of weather programming on Channel 4. The 18-month partnership will see PensionBee sponsor weather content across Channel 4 television channels. The partnership aims to reach viewers across the UK, delivering a series of branded idents. Mark Watts, Sales Leader: Nations and […]
AccuWeather NOW, AccuWeather’s FAST channel, is now available on Samsung TV Plus in the US. “AccuWeather’s new partnership with Samsung TV Plus expands access of our forecasts and warnings to tens of millions of Samsung TV Plus families, providing them with the proven Superior Accuracy, better timeliness, greater localisation, often more advanced notice of severe […]
DirecTV is rolling out new Mix Channels across the US, giving customers even more ways to keep essential programming on screen at the same time. With the launch of Food Mix and expanded Weather Mix options, viewers can follow what they desire without hopping between channels when the day gets busy. From cooking inspiration to […]
ProSiebenSat.1 Media has confirmed it is selling its online weather portal, wetter.com, to Funke Mediengruppe, the German newspaper and magazine publisher. The transaction of the wholly owned subsidiary from the Commerce & Ventures segment is structured as an asset deal, under which the wetter.com workforce will transfer to the new owner through a transfer of […]
How Climate Change Affects Sports Long before data ruled sport, athletes depended on the sky above them. Farmers, fishermen, and players shared the same uncertainty: the weather decided everything. In the early Olympic years, the heat could stop a race. Centuries later, we rely on science, yet the same question remains – how can we […]
The BBC and the Met Office are forming a partnership which they say will deliver “the most trusted and accurate weather service to everyone in the UK”. The two will combine their joint expertise to provide a better public service and help more people understand the wonder of weather with impartial, trusted weather and climate […]
CBS Miami is set to unveil its AR/VR (augmented reality/virtual reality) studio on March 16th. Sports Anchor Mike Cugno will introduce the technology and, later that evening, Chief Meteorologist Ivan Cabrera will deliver live weather updates to US viewers from the AR/VR studio, followed by a March Madness segment from the Sports Desk. Beginning March […]
Boat Rocker, the independent entertainment company, has announced a multi-year deal with The Weather Channel to distribute The Weather Channel’s library of original content in global markets outside of the US. Offering over 400 hours of content, highlights include 18 popular series, including: Weather Gone Viral (pictured) – now in its 9th season (22×60’) – […]
Comcast Technology Solutions (CTS) has announced that AccuWeather has selected CTS’ Managed Channel Origination (MCO) service to create, manage, and distribute linear TV, on-demand and OTT video channels to audiences across North America. CTS’ Managed Channel Origination delivers a fully managed 24×7 service aimed at improving operational efficiency, reducing capital expenses, and future-proofing customers’ ability […]