In a career-defining performance, Terence Crawford defeated Saúl ‘Canelo’ Álvarez by unanimous decision after 12 rounds on September 14th, to win the undisputed Super Middleweight Championship, in an event streamed globally on Netflix, The main fight scored an estimated average minute audience (AMA) of 36.6 million live+SD viewers from opening to closing bell, reports VideoAmp […]
VideoAmp, the advertising technology company, has announced the appointment of Peter Liguori as Chief Executive Officer. Liguori, who has served as Executive Chairman since 2023 and been a member of the VideoAmp Board for five years, will now lead the company into its next chapter. VideoAmp said that “the leadership changes mark a strategic step […]
Relo Metrics and VideoAmp have announced the launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse. At a time when marketers are demanding clarity across fragmented media investments, Total Sports […]
VideoAmp, the media measurement company, and Captify, a provider of real-time audiences and insights fueled by Search Intelligence, have announced a new solution to provide scalable, identity-based search lift measurement linking household-level ad viewership with real-world search behaviour. The launch marks VideoAmp’s first integration with a search outcomes provider, adding to the existing integrations VideoAmp […]
VideoAmp, the US media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). “We are thrilled to officially begin the MRC auditing process,” said Tony Fagan, President, Technology & Strategy at VideoAmp. “This is a major milestone that reflects our confidence in the rigor of VideoAmp’s currency-grade data and methodologies. […]
FreeWheel and VideoAmp, a media measurement company, have announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across US TV buys. Strata customers will now have the ability to transact and analyse ad […]
VideoAmp, the media measurement company, has announced an extension of their long-term partnership with Paramount Global. Paramount’s partnership with VideoAmp will provide the entertainment giant with a comprehensive view of its audience, enabling both demographic and advanced audience measurement across VideoAmp’s footprint of 40 million households. The deal will support all aspects of Paramount’s advertising […]
VideoAmp, the media measurement company, has announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. The company’s cross-platform planning, audience measurement, outcome measurement and optimisation solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them […]
VideoAmp, a tech-first media measurement company transforming advertising, has announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a range of verticals, including CPG, credit card, auto and pharmaceutical. The Company will now integrate data from outcome providers across these categories directly into its proprietary data and tech engine […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has tannounced a significant expansion of its senior leadership and consultancy teams across North America, EMEA and APAC. Delivered as part of its global expansion strategy, the recruitment of four proven industry professionals will boost the company’s global presence as the sports sponsorship industry […]