VideoAmp initiates MRC audit process
May 7, 2025
VideoAmp, the US media measurement company, has officially entered the audit phase with the Media Rating Council (MRC).
“We are thrilled to officially begin the MRC auditing process,” said Tony Fagan, President, Technology & Strategy at VideoAmp. “This is a major milestone that reflects our confidence in the rigor of VideoAmp’s currency-grade data and methodologies. While the road to accreditation is long and resource-intensive, we are fully committed and understand the importance of earning that coveted stamp of approval.”
VideoAmp’s platform is built on high-fidelity data sets powered by VALID, its proprietary big data and technology engine, which fuels its measurement and currency solutions. This enables advertisers and media owners to plan, measure, and transact on media investments with precision.
The MRC audit includes a comprehensive evaluation of VideoAmp’s national linear TV data and audit testing to help ensure compliance with established industry guidelines, including the MRC’s Minimum Standards for Media Rating Research. By voluntarily undergoing this assessment, VideoAmp aims to provide clients and partners with increased confidence in the reliability and integrity of its measurement solutions.
Videoamp says “the initiative aligns with [our] ongoing efforts to foster industry collaboration and promote the adoption of advanced currencies in media transactions. By pursuing MRC accreditation, VideoAmp continues to demonstrate its leadership in driving innovation and establishing benchmarks that benefit the entire advertising ecosystem”.
Other posts by :
- SpaceRISE: “IRIS² moves to next phase”
- EchoStar in trouble with FCC
- Abu Dhabi clamps down on satellite TV users
- Japan’s D2C options come to a head
- Saudis seek growth in space
- Bank: Eutelsat “Underperform and unattractive”
- Eutelsat: Major challenges as Berneke signs off
- SES expects 30% growth from O3b mPOWER fleet
- Signs of life for 8K