VideoAmp, the US media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). “We are thrilled to officially begin the MRC auditing process,” said Tony Fagan, President, Technology & Strategy at VideoAmp. “This is a major milestone that reflects our confidence in the rigor of VideoAmp’s currency-grade data and methodologies. […]
Barb, the UK industry’s standard for understanding what people watch, has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s focus is audience measurement. Established over 60 years ago at the request of US Congress, the […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry’s first accreditation for CTV video […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]
iSpot, the TV measurement company, has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. iSpot first introduced its real-time system for TV ad cataloguing in 2012, and has provided complete ad-level transparency to brands, agencies and […]