Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]
VideoAmp, a media measurement company revolutionising advertising, has unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision and accuracy, benefiting advertisers with more efficient media spend that is designed to drive higher conversion rates, publishers with more accurate […]
VideoAmp has announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean […]
Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will enable AMG to generate optimised […]
Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, have announced they will be integrating VideoAmp’s viewership data into their platform. VideoAmp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships […]
Byron Allen’s Allen Media Group (AMG) and VideoAmp have announced a ten-year currency agreement during the Cannes Lions Festival. AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately. VideoAmp’s big dataset incorporates 39 million households and multiple data sources, providing […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]
Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]
Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]
Software and data platform VideoAmp has acquired media investment optimisation provider Elsy to scale and accelerate adoption of its measurement and currency solution. Elsy boasts holistic and measurement agnostic platform integration capabilities, which VideoAmp says will supercharge its technology and proprietary software stack. Founded in 2015, New York-based, Elsy, enables advertisers, agencies and publishers to […]