RTL Group has completed the sale of its entire shareholding in VideoAmp, a US software and data company for media measurement, for $104 million (€92 million) in cash. The transaction was carried out as a share buyback by VideoAmp and became effective on January 4th 2022. RTL Group’s shareholders will benefit from the transaction in […]

Software and data platform, VideoAmp, has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns. Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics. […]

Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]