Versant, Comcast’s planned spin-off of select media brands and digital businesses, has signed a definitive agreement to acquire Free TV Networks (FTN), a provider of free over-the-air digital broadcast networks and free ad-supported streaming TV (FAST) channels in the US. Versant says the transaction will broaden its entertainment portfolio, expand distribution across key audience segments, […]

Sky News has announced a multi-year deal with MSNBC, the US news network, which will pay for the use of its cross-platform coverage. The channel’s live broadcasts, TV packages and online journalism are to be used by MSNBC as part of a commercial agreement, the details of which were not disclosed. All Sky News’ British and […]

NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off from NBCUniversal and Comcast later this year. The news was confirmed by Mark Lazarus, CEO of the new company, in a memo to staff. “We would be foolish to expect everyone to […]