NBCU to sell Versant ads under One Platform banner
May 8, 2025
NBCUniversal’s Chairman of Global Advertising and Partnerships, Mark Marshall will continue to manage the sales strategy and revenue for NBCUniversal and Versant’s key properties, working in partnership with industry veteran Tom Winiarski, who will transition to Versant in the newly created role of Executive Vice President, Ad Sales Strategy and Monetisation. Winiarski has served as NBCUniversal’s President of Platform Monetisation for the last five years and brings nearly 30 years of expertise in linear and digital sales, planning and inventory management.
“NBCUniversal first introduced One Platform to make it easy for our clients to access the premium content across our ecosystem in one place,” said Marshall. “By entering into this partnership with Versant, we’re maintaining that simplicity for our partners and ensuring a single, dedicated sales team will represent the companies’ collective inventory and drive revenue for all the iconic IP that our viewers love.”
“We’re building Versant as a new, modern media company equipped with industry-leading brands across news, sports and entertainment, and the ability to strike the right partnerships to fuel investment and drive revenue,” added Lazarus. “NBCUniversal operates a best-in-class advertising sales and strategy division, and partnering with Mark Marshall and his team, alongside Tom Winiarski in his new role, will enable Versant to operate seamlessly and with agility from the start.”
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