X has announced an exclusive partnership with Real Madrid, the top-flight Spanish football club, to launch Real talks – a new, player-driven X Original series that puts fans in the driver’s seat like never before. The 15-time European champions become the first international football club to join X Originals growing slate of entertainment giving access […]
X has announced a partnership with WBD ahead of the Winter Games. The collaboration fuses X’s real-time sports conversations with Eurosport (Europe) and TNT Sports’ (UK and Ireland) broadcast coverage of Milano Cortina 2026, delivering X users a front row seat to all the action from the Games. Together, X and WBD say they are […]
Disney Entertainment has made new leadership hires in its technology organisation. Adam Smith, Chief Product & Technology Officer, Disney Entertainment & ESPN, shared internally that he has hired two new Executive Vice Presidents (EVP) – Tony Donohue and Erin teague – as he continues to add to his leadership team. Donohoe joins immediately as EVP, […]
Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
On April 11th, Jack Dorsey, co-founder of Twitter, posted “delete all IP law” on the social media platform, now rebranded as X. Current owner Elon Musk swiftly responded to the tweet with: “I agree.” AI companies including OpenAI (which Musk co-founded, competes with, and is challenging in court) are facing numerous lawsuits alleging that they’ve […]
The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]
Generative AI (GenAI) made significant progress in 2023, showcasing its prowess in crafting remarkably authentic content spanning text, imagery, and music. The evolution of this technology transcended traditional boundaries, infiltrating realms such as creative arts, automation, and tailored experiences. An analysis of influencer discussions on social media platform X has unveiled a curated selection of […]
Since the announcement in April 2022 that Elon Musk would be buying Twitter (now X), it’s safe to say that it’s become one of the most talked about social media platforms on the market. With name changes, new features being added (and removed) and plenty of controversy, it’s been a lively year for X. But […]
Meta’s social media app Threads has gone live in the European Union, five months after its release in other parts of the world including the US and the UK. Meta boss Mark Zuckerberg created the platform as a rival to Elon Musk’s X – formerly Twitter – but it was not made available in the […]
Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]