Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]

Elon Musk has named Linda Yaccarino as new chief executive of Twitter, just over six months after his takeover of the social media company. Musk said Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money, and struggled with attempts to make users, […]

NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights:   Pre-Games Countdown Coverage: Beginning in February 2024 […]

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

Elon Musk’s SpaceX has again raised cash from its investors. The plan has been on the table since mid-November with SpaceX reported to have offered shares at around $77 (€72.50) per share according to Bloomberg. If correct, then this would value the privately-held business at around $140 billion depending on the value of the secondary […]

Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]

BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]

In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]

Elon Musk has completed his $44 billion (€44.3bn) takeover of social media platform Twitter after several months of legal wrangling. The buyout saw the immediate exit of the firm’s top bosses – including its chief executive, chairman and finance chief. Musk, officially the world’s richest man, has acquired 100 per cent of Twitter, turning the […]

Elon Musk has seemingly changed his mind about buying social media platform Twitter, and is now willing to proceed with his $44 billion (€44.7bn) takeover. In a letter to the firm, Musk indicated he has agreed to pay the price he offered earlier this year before trying to back out of the deal. The reversal […]