BBC Studios, the commercial subsidiary of the BBC, has announced the appointment of Julie Mayville as Director of Social Advertising Sales, effective immediately. Based out of New York, Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s social advertising sales function for North America and Latin America. […]

Twitter owner Elon Musk has confirmed plans for a Twitter video app on smart TVs. Responding to a tweet suggesting that: “We really need a Twitter video app for Smart TVs”, Musk replied: ”It’s coming”, without revealing any further details. On June 15th, during an investor presentation, new Twitter CEO, Linda Yaccarino, and Musk laid […]

Tucker Carlson, the former Fox News host, has released the first instalment of his new show on Twitter. The 10-minute video is essentially a stripped-down version of what his Fox viewers would have seen on his nightly show. It may bring him into conflict with the network where he is under contract into 2025. There […]

Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]

Elon Musk has named Linda Yaccarino as new chief executive of Twitter, just over six months after his takeover of the social media company. Musk said Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money, and struggled with attempts to make users, […]

NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights:   Pre-Games Countdown Coverage: Beginning in February 2024 […]

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

Elon Musk’s SpaceX has again raised cash from its investors. The plan has been on the table since mid-November with SpaceX reported to have offered shares at around $77 (€72.50) per share according to Bloomberg. If correct, then this would value the privately-held business at around $140 billion depending on the value of the secondary […]

Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]