Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]
Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]
TikTok has partnered with sports streaming service DAZN in a global marketing campaign to support coverage of the FIFA Club World Cup 2025. The collaboration brings together the short-form video platform and DAZN’s sports rights portfolio to engage fans through creator-driven storytelling, and interactive activations across both platforms to amplify fan engagement across TikTok’s community […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of pre-bid video exclusion lists for TikTok – expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media, a digital native storytelling hub in the MENA region, to launch a TikTok Live livestream with advanced extended reality (XR) graphics. This livestream, hosted by various media personalities and regional influencers, is the first instance of […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]