Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]
Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
BBC News Pidgin has officially launched its TikTok channel, which aims to deliver high-quality journalism to Pidgin-speaking audiences across Africa and beyond. The BBC News Pidgin TikTok channel features a range of short-form videos in Pidgin covering politics, culture, society as well as science, health and technology. The service currently reaches around 800,000 people weekly […]
The countdown to Back to Hogwarts has begun, and this year’s festivities are set to be more magical than ever… Every September 1st, Harry Potter fans mark the iconic return to Hogwarts School of Witchcraft and Wizardry. Now, nearly almost a quarter of a century since the first film enchanted audiences, this beloved tradition has […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
MovieVerse Studios, the mainstream content arm of IN10 Media Network, has partnered with Beacon Media to launch a global content alliance focused on amplifying stories from the Global South. This collaboration aims to create a borderless content ecosystem spanning Hollywood, India, the Middle East, Africa and Latin America. Aditya Pittie, Managing Director, IN10 Media Network, […]
Channel 4 has announced four unscripted formats for its new digital channel dedicated to comedy, A Comedy Thing by Channel 4. The new formats have been developed by Strong Watch Studios, who will manage the channel and have been commissioned to produce the first wave of episodes for the channel and additional social content. Each […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
According to the Global Streaming Study 2025 from consultancy firm Simon-Kucher, 42 per cent of users believe they are spending too much on streaming platforms. The study, based on data from over 12,000 users across 11 countries, reveals that 88 per cent are consuming the same or more streaming content compared to 2024 – a […]
Attributing the success to its “fandom-first strategy”, BBC Studios reports that is has outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to new data. The numbers reveal a strong transformation since launching its advertising proposition in 2023: – Highest YouTube watch time across the UK competitor set, […]