Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]

The rise of TikTok has rapidly revolutionised the world of social media, offering a range of opportunities to its users. Interested in income streams from social media platforms, Cashfloat utilised the latest analytics data from Lickd to establish how many TikTok views citizens from across 43 European countries would need on their account to earn the […]

TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer).  The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the  No. 3 worldwide social platform behind Facebook and Instagram. There will be […]

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]

Vevo, the music video network, has released its annual year-end look back on music video viewership. Globally, Karol G tops the most-viewed artist chart of 2021, with 3.11 billion views, followed closely by The Weeknd, with 3.10 billion views. In the US, Lil Baby is Vevo’s most-viewed artist of this past year (770 million views), […]

TikTok and Global, the media & entertainment group, have announced a partnership to livestream Global’s two-day Christmas concert, Capital’s Jingle Bell Ball with Barclaycard. The partnership means the TikTok community will be able to join the Christmas event for the first time on the platform and in multiple territories. The line-up includes a European exclusive […]

The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]