Despite declines in viewership, linear television still remains the dominant form of TV viewing for consumers across the US, UK and other major economies, according to Omdia. Linear TV accounted for
Eighty-two per cent of media-tech companies have reported an impact on the ability to create new content since lockdown began, with nearly 75 per cent having to change their focus or pivot, and over half (54 per cent) recording a loss of revenue, despite the surge in consumer consumption during the same period. That’s according […]
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]
advanced-television.com’s Colin Mann has contributed a chapter to The Generation Game, a collection of essays asking the question: ‘Can the BBC win over today’s young audience?’ The work, published by Bite Size Books, features contributions from broadcast industry figures such as former digital minister Ed Vaizey, presenter Mike Read, executive Paul Robinson and analyst Alex […]
The nation of India, the US military, and banking giant Wells Fargo already have either banned TikTok app use altogether or at least on company mobile devices. Should your organisation follow suit and prohibit the popular app TikTok on company and even personal phones? The International Association of IT Asset Managers (IAITAM) has now warned […]
Video-sharing social media app TikTok has ceased operations in Hong Kong, according to a notice posted on its website. The company flagged the move earlier this week after China imposed a new security law on the city. The law has restricted freedoms in the semi-autonomous territory, raising concerns of official oversight of social media. Other […]
The recent ban on Chinese social media platform TikTok in Indi has sent shockwaves across the country’s TikTok community. The platform, which leverages viral, user-generated content, has more than 120 million users as recorded in June 2020, reports Bisbo India – a YouTube channel to dedicated to animated news videos. TikTok has emerged as a […]
According to a recent survey by Kaspersky, 27 per cent of Nigerian parents do not watch video blogs and are not sure what is popular among modern kids. However, the kids themselves are interested in watching such content: one third of children in Nigeria watch video blogs, including those dedicated to games and toys (60 […]
UK adults spent a quarter of their waking day online during lockdown – a record high – according to research from Ofcom. During April, adults spent an average of four hours a day online, up from three-and-a-half in September 2019, the communications watchdog reported. Seven in 10 people made video calls at least once a […]