New cultural media brand W00 – from the team behind VICE, i-D, Boiler Room and LADbible – has been backed in a long-term partnership by ITV’s Studio 55 initiative, which invests in business ideas aimed specifically at younger audiences Woo says its purpose is to “redefine wellness for an entire generation, via social channels, podcasts, […]

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]

WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]

More than a third of UK internet users are unaware that online content might be false or biased, according to research from media regulator Ofcom. Every minute sees 500 hours of content uploaded to YouTube, 5,000 videos viewed on TikTok and 695,000 stories shared on Instagram. Given the sheer volume of information at the touch […]

Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]

The new TalkTalk TV 4K Box is available on new and existing fibre plans, offering a selection of UHD entertainment for £4 a month. The new 4K TV Box offers more choice for TalkTalk TV customers, giving access to more than 70 channels and on-demand players through the Netgem TV interface, with more apps and […]

Nokia’s annual Mobile Broadband Index (MBiT) report 2022 reveals that with the Compounded Annual Growth Rate (CAGR) of 53 per cent over the last five years, India has one of the highest data usage in the world. The growing number of data users and consumption per user is helping the country advance towards realising the […]

In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]