In Sweden, audio media listening averages at approximately 100 minutes per day. This figure has remained stable in recent years, but listening has shifted, reports Mediavision. In 2022, podcasts and digital music accounted for about 40 per cent of total listening time. By Q2 2025, the share has grown to over 55 per cent – […]
Tele2 and Telenor, through their jointly owned network company Net4Mobility, are now taking a significant step as 5G becomes available to the majority of Swedes regardless of where they live. 5G coverage expands from 25 to 90 per cent of Sweden’s landmass and now reaches 99.9 per cent of the population. The mobile network has […]
From teen angst to small-town sleuthing, Viaplay Content Distribution is building momentum in the Kids space with two notable Swedish series: ‘Bert’ and ‘LasseMaja’s Detective Agency’. Produced for SVT and TV4, both titles blend humour, heart and high production values, highlighting the continued appeal of Nordic Kids content across our diverse international slate. Bert (10×22’, […]
The Swedish streaming market continues to break records, reports Mediavision. More than 9.5 million paid subscriptions were active in the country in Q2 2025, marking an increase of 2 million compared to the same period in 2024. Hybrid VoD (or cheaper ad-supported subscriptions), is the main driver of growth. Over 80 per cent of new […]
Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]
Tele2, the Sweden-based multinational telco, has announced its consolidated results for the second quarter of 2025 with a full year 2025 guidance on underlying EBITDAaL raised to slightly above 10 per cent organic growth. End-user service revenue of SEK 5.5 billion (€0.49bn) increased by 2 per cent organically compared to Q2 2024 driven by the […]
Swedish households are spending more than ever on audio media. During the first quarter of 2025, the average monthly spend on music, audiobooks, and podcasts reached a new record level — SEK170 (€15.5o) per household. This represents a 20 per cent increase on the same period last year. Growth is evident across music, audiobooks and […]
Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]
Nokia has been selected by Hi3G Access (known as ‘Three’ in Sweden) to supply its Fixed Wireless Access (FWA) technology towards Three’s Business to Business (B2B) customers. The collaboration enables Three Sweden to offer faster, more accessible, reliable high-capacity broadband to households and small businesses across the country – particularly in areas not yet covered […]
Viaplay Content Distribution will be the international distributor for the riveting financial drama series Golden Boys (4×44′), produced by FLX for TV4. Set against the backdrop of a high-stakes financial scandal spanning St. Tropez, London, Geneva and Stockholm, Golden Boys is a gripping, character-driven series inspired by real events. It charts the meteoric rise and […]