Analysis from Digital i looking at ‘light-viewer’ behaviour across Netflix, Disney+, Prime Video and HBO Max in the US and Europe shows that ‘low-friction’ content, including known franchises, family and animated titles, and major movie releases, serve as vital ” for infrequent viewers at high risk of churn. Light viewers – those who use streaming […]

Research from Ampere Analysis shows that scripted TV commissioning in North America continued its recovery in 2025, with total commissions up 3 per cent year-on-year — marking the second consecutive year of growth. First-run scripted commissions grew even faster, rising 7 per cent year-on-year, underlining renewed momentum in the region as international commissioning volumes declined […]

In 2025, French content was widely distributed on international SvoD platforms, with over 3,000 French titles (movies, short films, TV series) released including 400 series and 40 original creations, according to data presented by export association Unifrance at the opening conference of its Export Days event in Paris. Global SVoD platforms that acquired French content […]

SVoD platforms attracted an estimated 37.4 million monthly unique users in Spain in 2025, according to the OTT Multiscreen Barometer published by Barlovento Comunicación (12th wave, December 2025). The report shows a population reach of 96 per cent, factoring in access via television, tablet, mobile phone and computer. High engagement on a daily basis is […]

Research from Ampere Analysis shows that AVoD platforms recorded the fastest catalogue growth globally in 2025, outpacing SVoD services globally. Tubi has led the expansion, enjoying robust growth in the UK. Six of the 10 platforms with the fastest catalogue growth were free, ad-supported services, including Tubi UK (+99 per cent), Rakuten TV Ireland (+43 […]

The paid video market in France continued to grow in 2025, driven by SVoD platforms – while physical video kept declining. According to figures from by funding body CNC, the market has tripled to €2.9 billion compared to 2016 (€961 million), reaching an annual growth of 7.4 per cent. Some 86 per cent of the […]

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. […]

Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]

This autumn, Norway surpassed 6 million paid streaming subscriptions for the first time according to research from Mediavision. This is an increase of 10 per cent compared to autumn 2024. currently, 80 per cent of households in the country have at least one paid streaming service, the highest share in the Nordic region. “Norway is […]