Advanced Television

streaming

Data: US streamers don’t want ads on paid services

Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]

March 18, 2025

TNA+ rolls out price drops and new sub options

TNA Wrestling is introducing new subscription plans for its TNA+ streaming service, with pricing designed to provide fans with greater access to premium content at more affordable prices, based on fan feedback. The revamped TNA+ now offers three distinct subscription options for fans in the UK: • Annual: Priced at £139.99 per year (down from […]

March 13, 2025

Survey: US viewers prefer streaming movies over cinema

The shift from watching new movies in cinemas to streaming them at home has been one of the most significant changes in entertainment over the past few decades. The pandemic accelerated that shift, and although that has faded, many viewers have continued to trade cinema-going for watching the latest movies at home. Research platform MX8 […]

March 6, 2025

Study: Multi-generational viewers switching to streaming

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content, regardless of age. Across 630 million streamers in […]

March 5, 2025

Euromedia January/February 2025

Euromedia January/February 2025 The rise of streaming and demands on valuable spectrum means fundamental decisions need to be taken as to how TV is distributed in the future. Colin Mann discusses the implications with a range of industry players. Read the article and the rest of the issue here.

February 28, 2025

RealityMine, OnDemandIQ partnership

RealityMine, the owner of cross-device VoD capture technology, RealityMine Connect, has announced a partnership with OnDemandIQ in the Asia-Pacific region. This collaboration marks the launch of RealityMine Connect—an innovative solution designed to offer comprehensive, single-source, user-level insights into streaming consumption across all connected devices. Developed by RealityMine and first launched in 2023, RealityMine Connect has […]

February 24, 2025

Data: Linear TV consumption continues to decline globally

Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]

February 18, 2025

Study: Streaming ads drive higher trust, recall, purchase intent

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the effectiveness of ads within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key […]

February 18, 2025

DVB publishes accessibility implementation guidelines for DVB-I

DVB has released a new set of guidelines to support the implementation of accessibility measures in DVB-I services. Published as DVB BlueBook A185, these guidelines set out the mechanisms for signalling accessibility services in DVB-I, enabling better support for features such as subtitles, audio description, and sign language interpretation. Future revisions of the document will […]

February 17, 2025

Roku FY revenue up 18%

Roku, the streaming specialist has reported its full year 2024 results. Total net revenue stood at $4.1 billion (€3.9bn), up 18 per cent year over year (YoY) and platform revenue was $3.5 billion, up 18 per cent YoY and up 15 per cent YoY excluding political ad spend. Gross profit was $1.8 billion, up 19 […]

February 14, 2025