Advanced Television

streaming

Fetch, Kochava launch Loyalty+ programme

Fetch, America’s Rewards App, in conjunction with Kochava, the omnichannel measurement and attribution company, have announced Loyalty+, a new rewards solution for streaming services. Loyalty+ rewards US viewers at all points in the viewing cycle – from earning rewards when they sign up for new services to watching new programnes – driving stronger retention and […]

June 11, 2025

Why streaming platforms are becoming the new media empires

Not too long ago, we all had to plan our evenings around the TV. We had a guide in one hand, and at certain times during the week, we’d watch our favourite shows. If you weren’t there at the starting time, you missed it! Fast forward to today, and you can binge an entire season […]

June 5, 2025

Accedo deploys and manages Turkish streaming service Exxen

Accedo, a provider of video streaming software and services, has been chosen by ACUNMEDYA to manage its Turkish subscription streaming service, Exxen. Accedo is operating, managing and enhancing the Exxen service, improving reliability and performance while optimising the user experience for over 500,000 global subscribers. ACUNMEDYA produces more than 5,000 hours of broadcast television each […]

June 5, 2025

Study: Advertisers should diversify viewing models

Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include:  […]

June 4, 2025

The Evolution of Television: From Antennas to Algorithms

Television has come a long way from its black-and-white beginnings. Once limited to a few channels and rigid schedules, modern TV now offers hundreds of streaming options, interactive features, and high-definition quality. It’s not just a source of entertainment – TV reflects social trends, drives public opinion and introduces new technologies. Just like knowing what […]

May 27, 2025

Backlog now streaming on Mometu

Backlog, Jacqueline Elyse Rosenthal’s searing short film inspired by the real-life US Senate Hearing to end America’s national rape kit crisis, is now available to stream for free on Mometu. The film, which has already collected an impressive string of awards, including the Grand Jury Prize and Best Women Director at the 29th DGA Awards […]

May 27, 2025

Iris Indie Global, Future Today’s Fawesome Channel streaming partnership

Fawesome, the free ad-supported streaming platform Future Today offering over 150,000 movies and TV shows, has partnered with Iris Indie Global, an innovative production, distribution and finance company committed to transparency and meaningful partnerships, to bring a curated slate of 14 standout independent films to audiences across North America, the United Kingdom, Australia and New […]

May 15, 2025

Poland: TV/streaming viewing declines in March

Nielsen, the audience measurement specialist, has released its latest March All Screens Video Landscape report for Poland, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The first month of spring brought a decline in time spent watching video content in the country. Compared to February, […]

May 9, 2025

Roku acquires Frndly TV; positive Q1

In announcing its Q1 2025 figures, Roku also revealed it has entered into an agreement to acquire Frndly TV, a US subscription streaming service that offers live TV, on-demand content and cloud-based DVR. Based in Denver, Colorado, Frndly TV was founded in 2019. It offers subscribers access to more than 50 popular live TV channels, […]

May 2, 2025

Data: Streaming consumption up significantly post-Covid

It is well known that the pandemic increased streaming consumption – and now Kantar Media TGI has put a percentage on that.  It has compared data on consumer sentiment and behaviour data for media consumption and found that, in March 2019, 26 per cent of British adults agreed that online TV streaming means they now […]

May 2, 2025