Fetch, Kochava launch Loyalty+ programme
June 11, 2025
Fetch, America’s Rewards App, in conjunction with Kochava, the omnichannel measurement and attribution company, have announced Loyalty+, a new rewards solution for streaming services. Loyalty+ rewards US viewers at all points in the viewing cycle – from earning rewards when they sign up for new services to watching new programnes – driving stronger retention and cross-device engagement for marketers.
The partnership unites Fetch’s universal rewards ecosystem with Kochava’s omnichannel measurement and attribution technology. Through Loyalty+, brands can incentivise viewers to download streaming apps and engage with priority content across devices – whether that’s watching a pilot episode, completing a series, or returning for new releases. The programme rewards users in real time, giving marketers a seamless way to drive measurable performance and optimise campaigns across platforms.
The launch of Loyalty+ follows a period of rapid momentum for Fetch, which has recently expanded its platform to include rewards for everyday categories like gas and local restaurants. With this move, Fetch continues to reward consumers for not only how they spend their money, but also how they spend their time. By unlocking value across more consumer touchpoints, Fetch is creating a more engaging, full-spectrum experience—helping marketers connect with customers during multiple moments throughout their days.
“Fetch is on a mission to become the universal rewards platform – bringing value to both brands and consumers across every category,” said Daniel Block, Head of Corporate Business Development at Fetch. “Partnering with Kochava lets us bring that model to streaming, helping brands drive acquisition and retention – while reducing churn – through rewards that are easy to activate and proven to perform.”
“Loyalty+ enhances our value proposition for brands looking for true performance and lifetime value,” added Charles Manning, CEO of Kochava. “It bridges the gap between acquisition and retention by giving marketers a unified solution that works across devices, channels, and verticals.”
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