Advanced Television

sports

Gallagher PREM on FloSports

Rugby fans in the US can watch the Gallagher PREM on sports streaming giant FloSports, with the exclusive deal running to the 2027/28 season. FloSports boasts an extensive rights portfolio including the Investec Champions Cup, Super Rugby, United Rugby Championship and Top 14 – cementing the platform as a key destination for US rugby fans. […]

September 10, 2025

Report: Live event piracy soars

A report by Grant Thornton, produced in collaboration with the Live Content Coalition, reveals that illegal streaming of sports and other live events continues to rise, reinforcing that piracy remains one of the main threats to rights holders. Two years after the European Commission published its Recommendation to combat this issue, the data shows that […]

September 9, 2025

BBC scraps premium-rate phone voting

The BBC has called time on letting its viewers vote via premium-rate phone numbers when interacting with shows such as Strictly Come Dancing and BBC Sports Personality of the Year – with voting instead moving exclusively online. Earlier this year, the Eurovision Song Contest in Basel was the first such event to see the change […]

September 8, 2025By Nik Roseveare

Roku Sports integrates YouTube TV

Sports fans in the US can now find games via YouTube TV in the Roku Sports experience. This new integration makes it easier than to tune into NFL games, including NFL Sunday Ticket, and more. And coming soon, YouTube TV will be accessible in content discovery destinations across the Roku platform, offering access to a […]

September 5, 2025

DirecTV’s MySports adds hundreds of local stations

Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]

September 5, 2025

Red Bull TV lands on Whale TV+

Whale TV has announced the arrival of Red Bull TV on its Whale TV+ streaming service. On the Red Bull TV channel viewers can watch action and sports stories, live events, films and series. Initially Whale TV+ users will be able to watch Red Bull TV 24/7 live in English, Spanish and German. Additionally, the […]

September 4, 2025

Fubo launching Fubo Sports skinny content service

FuboTV, the sports-first live TV streaming platform, has announced that it will launch Fubo Sports – a skinny content service that will offer US consumers a focused sports option at a lower price – on September 2nd At launch, Fubo Sports will include local broadcast stations owned-and-operated by ABC, CBS and Fox plus additional affiliates […]

August 28, 2025

The role of streaming technology in changing online sports betting

If you’ve placed a bet online recently, you’ll know how much the experience has changed. Gone are the days when betting meant scanning static odds and waiting for updates. Now, live streaming sits at the heart of the action, letting you watch, wager, and react in real time. Many platforms, including comparison sites like BestOdds, […]

August 28, 2025

Report: US sports rights spend stalls in Europe

Spending on US sports rights has surged 122 per cent over the past decade according to insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24 per cent, meaning investment in rights has grown five times faster than the broader market. Sports rights now account for 14 per cent […]

August 27, 2025

Parrot Analytics launches Sports Demand

Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the […]

August 26, 2025