Advanced Television

sports

The Game Within the Game: How Real-Time Stats and Analytics Are Changing Sports Viewing

Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper insights into player performance, team tactics, and game dynamics. This shift has made sports broadcasts more engaging, informative, and interactive. The Role of Real-Time Data in Sports Coverage […]

March 28, 2025

ProSiebenSat.1 sells Urban Sports Club stake to Wellhub

ProSiebenSat.1 Media is selling its minority stake in Urban Sports Club to Wellhub. The transaction is part of the acquisition of Urban Sports Club by Wellhub, a corporate wellbeing platform. Urban Sports Club, founded in 2012, is a European platform for sports and wellness. ProSiebenSat.1 acquired a stake in Urban Sports Club in 2021 via […]

March 26, 2025

Report: Social platforms a dominant force in M&E

According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]

March 25, 2025

Roku Sports adds National Women’s Soccer League Zone

Roku has launched the National Women’s Soccer League (NWSL) Zone in the US – a new destination in the Roku Sports experience. The NWSL Zone will showcase live and upcoming games, programming and more from the premier professional women’s soccer league. This is Roku’s first women’s league-branded zone, arriving in time for the season which […]

March 14, 2025

DAZN, Audi bring live sports to in-car entertainment

DAZN, the sports streaming platform has partnered with Audi to allows sports fans to experience live sport while travelling in their cars. From this March, DAZN will be available directly in vehicles for the first time when Audi becomes the first car manufacturer to make DAZN sports streaming available in all its latest generation of […]

March 12, 2025

Big Sky, Scripps Sports extend TV deal

With Starch Madness primed to tip off in Boise, the Big Sky Conference and Scripps Sports have announced a five-year renewal, extending their relationship through at least the 2029-30 academic year. Beginning with the 2022 football season, the partnership has featured more than 40 Big Sky contests produced and distributed by Scripps Sports as well […]

March 10, 2025

Study: Streamers increasingly becoming the home for sports

The latest findings from What’s the Score?, Hub’s sports study tracking the evolution of sports fan and media, reveal that US audiences are becoming comfortable watching sports on streaming platforms – just as they did with scripted TV, only much more quickly. Highlights from Wave 3 of the study include: Sports fans are just as […]

March 7, 2025

Fubo sees record revenue, subs in 2024

FuboTV, the sports-first live TV streaming platform, has reported its financial results for Q4 and full year ended December 3st, 2024. The company closed the full year 2024 in North America with record total revenue and paid subscribers, achieved its first quarter of positive free cash flow and improved key profitability metrics by over $100 […]

February 28, 2025

Max drops plans for sports tier in US

Warner Bros Discovery (WBD) has announced that the sports and news content within the Max streaming platform will remain available at no additional cost to Standard and Premium tier subscribers in the US. It was originally announced that a B/R Sports add-on would become available to Max subscribers at an additional cost. “This path will […]

February 27, 2025

DirecTV launches new Genre Packs

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]

February 27, 2025