Advanced Television

sports

Towerhouse announces series of new partnerships

Towerhouse, V10 Entertainment’s content creation and platform rights management company, has announced a series of new partnerships across sports, entertainment, and creator media, as the company continues expanding its YouTube rights management and monetisation business. New signings include Culture Genesis, The LPGA, MotoAmerica, Japan Racing Association (JRA), American Mayhem with Larry The Cable Guy and […]

June 24, 2026

NBCUniversal unveils Rock Studios creative engine

NBCUniversal has unveiled Rock Studios, the evolution of its in-house creative engine powering a culturally resonant brand work that connects marketers to the content, creators and moments that matter most. With a portfolio anchored in sports, influential entertainment, and cultural properties, Rock Studios transforms media investment into integrated experiences, pairing unmatched reach with cultural relevance […]

June 22, 2026

EBU, EOC extend European Games partnership

The European Broadcasting Union (EBU) and the European Olympic Committees (EOC) have strengthened their partnership for the European Games through 2031, reinforcing their shared commitment to bringing the Road to LA28 and Brisbane 2032 to audiences across Europe and beyond. Central to that journey will be the fourth edition of the European Games, which will […]

June 17, 2026

CAA, Man United, Pico, Rezzil and more join XR Sports Alliance

The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs and Trigger XR. Founded in June 2024 by Accedo, Qualcomm Technologies and Host Broadcast Services (HBS), the XRSA […]

June 17, 2026

Swerve TV signs new distribution deals

Swerve TV, a distributor and programmer of free live-streaming channels, has announced distribution deals with Fubo, Plex, Amazon Fire TV, and Anoki AI for its 24/7 free women’s sports channel, Swerve Women’s Sports. “Swerve Women’s Sports has built meaningful momentum in its first year, reflecting both the growing demand for women’s sports content and the […]

June 15, 2026

All or Nothing: Manchester United coming to Prime Video

In the next instalment of the hit series All or Nothing, Prime Video will follow the Premier League’s most successful club, Manchester United, during the 2026/27 season.  Set to launch exclusively on the streaming platform in summer 2027 in over 240 countries and territories worldwide, All or Nothing: Manchester United will commence filming this summer. […]

June 15, 2026By Nik Roseveare

Why digital entertainment brands are going big on World Cup ad time

The 2026 US advertising market is gearing up for one of its biggest spending stretches in years, and the World Cup viewing window sits right at the center of it. Broadcasters and streaming services have spent months lining up inventory, and analysts who track ad-spend forecasts expect the tournament to pull in audiences far beyond […]

June 14, 2026

Canada: TSN, RDS expand sports experience with 16 new apps

As the FIFA World Cup 2026 arrives on Canadian soil, Bell Media has announced an expansion of its sports across its TSN and RDS networks, anchored by 16 new Connected TV apps extending across web and mobile. The new apps are available across major platforms including Samsung, LG, Roku, Amazon, Apple, Google, Microsoft and Hisense, […]

June 12, 2026

France: La chaîne L’Équipe channel now on Disney+

Disney+ customers in France can now stream La chaîne L’Équipe as part of ESPN on Disney+, bringing live sports including the 24 Hours of Le Mans, the World Cup and World Championships in biathlon, the Spanish Super Cup, the Diamond League, the European Table Tennis Union circuit and the Dakar Rally. Through this collaboration, subscribers […]

June 10, 2026

Research: Record World Cup revenue masks 19% per-game rights value fall

Caretta Research forecasts a record $8.9 billion (€7.7bn) in total revenue for the 2026 World Cup, representing a 54 per cent uplift over the 2022 tournament. This growth is predominantly driven by the rise in commercial and matchday revenues, with sports rights sold to media also contributing. The key driver behind the jump from $5.8 billion to […]

June 10, 2026