Advanced Television

sports

Salomon, WBD expand partnership for GTWS

Salomon has partnered with Warner Bros Discovery (WBD) Sports Europe to broadcast and support the Golden Trail World Series (GTWS) circuit, the leading short distance trail running circuit. Through this extended partnership, WBD Sports Europe will oversee the production, distribution and localisation of multi-market broadcasting of GTWS races, the ongoing promotion of the circuit on […]

April 16, 2025

5 renews World Seniors Snooker Championship deal

5  has secured the exclusive broadcast rights for the World Seniors Snooker Championship for the second year in a row. Set to take place from May 7th to 11th, the deal will see all the action from Sheffield’s Crucible Theatre broadcast live on 5 and its digital channel 5Action, enabling a wide audience access to […]

April 10, 2025

Fremantle launches global sports unit

Fremantle has announced the launch of Fremantle Sports. The new unit will focus on non-scripted and factual documentaries, and new digital formats, working with the Fremantle Entertainment, Documentary and Drama & Film teams, aimed at expanding Fremantle’s current sports offering. Fremantle is already well established in sports content with its portfolio of international labels having […]

April 8, 2025

WBD Sports Europe expands climbing rights

Warner Bros Discovery (WBD) Sports Europe and the International Federation of Sport Climbing (IFSC) have signed a new four-year agreement that will see all IFSC Climbing and Para Climbing World Cup and World Championship events continue to air to fans across Europe exclusively on Max and discovery+. Viewers will also be able to watch the […]

April 3, 2025

SOCS TV sports streaming platform for UK schools

SOCS, a specialist in school sports and co-curricular management, has partnered with Joymo, the direct-to-consumer live video platform for sports rights holders, to develop and build SOCS TV – a streaming and content management system for the UK and global education sector. SOCS TV is set to launch this April, providing schools with a secure, […]

April 3, 2025

FloSports expands Smart TV offerings with Accedo

FloSports, the sports media company, has tapped Accedo, a provider of video streaming software and services, to expand the FloSports Connected TV service to additional Smart TV platforms, making its live sports and content available to millions of new sports fans across the globe. Through the agreement, FloSports will leverage Accedo’s solutions and experience deploying […]

April 2, 2025

Survey: Younger fans, innovation fueling Middle East’s sports growth

Strong interest among younger fans and innovative, new investment vehicles are spurring growth in sports in the Middle East, according to new analysis from Altman Solon’s Global Sports Survey. Interest in sports has jumped among 16-24-year-olds, from 27 per cent in 2021 to 36 per cent in 2024, and now Generation Z Middle Eastern sports […]

March 31, 2025

DAZN hires Knappy as as Chief Marketing & Customer Officer

DAZN, the sports streaming platform, has named Adam Knappy as Chief Marketing & Customer Officer. Knappy will oversee all group marketing activities, platform trading and customer engagement. His appointment comes at a watershed moment, with DAZN set to stream the FIFA Club World Cup this summer to fans around the world for free. Knappy joins […]

March 28, 2025

The Game Within the Game: How Real-Time Stats and Analytics Are Changing Sports Viewing

Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper insights into player performance, team tactics, and game dynamics. This shift has made sports broadcasts more engaging, informative, and interactive. The Role of Real-Time Data in Sports Coverage […]

March 28, 2025

ProSiebenSat.1 sells Urban Sports Club stake to Wellhub

ProSiebenSat.1 Media is selling its minority stake in Urban Sports Club to Wellhub. The transaction is part of the acquisition of Urban Sports Club by Wellhub, a corporate wellbeing platform. Urban Sports Club, founded in 2012, is a European platform for sports and wellness. ProSiebenSat.1 acquired a stake in Urban Sports Club in 2021 via […]

March 26, 2025