Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]
Roku has become now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimising off outcomes. This expansion of Roku and iSpot’s partnership seeks to help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes […]
Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
TelevisaUnivision and Roku are launching an advertising solution that delivers precision and scale with US Hispanic audiences across CTV in a single pathway. A Hispanic audience segment is delivered across all content endpoints with precise targeting and measurement that maximises performance through the Roku Data Cloud and TelevisaUnivision’s Household Graph— which covers nearly 100% of […]
NextTrip, a technology-forward travel and media company defining the intersection of Media and Travel, has announced the completion and launch of JOURNY’s new apps for Apple iOS, Roku, and Android, making JOURNY’s expanding library of licensed and original travel content accessible across major connected devices and mobile platforms. This milestone follows JOURNY’s recent VoD platform […]
Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]
The global market for digital media streamers is entering a new stage of maturity, with shipments forecast to decline 4.8 per cent in 2025, to achieve 59 million units, according to Futuresource Consulting’s Media Streamer Market Outlook report – which also reveals pricing resilience as devices move upmarket. “Streaming has marched beyond mere content delivery,” […]
Roku City will get a Wicked-ly enchanted new look when Universal Pictures paints the iconic cityscape green and pink, in celebration of the November 21st cinematic release of sequel movie Wicked: For Good. For the first time ever, this Roku City takeover will span the globe, across the UK, Canada, Mexico, Brazil and the US, […]
Haystack News, the US news streaming service, is extending its presence on Roku with the addition of a dedicated Haystack News button on millions of remote controls, including the Roku Voice Remote Pro. The Haystack News button gives Roku customers one-click access to the Haystack News platform, a top news discovery app on Roku, which […]