Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]

Roku, the streaming specialist, has reported that Q3 net revenue stood $1.21 billion (€1.05bn), up 14 per cent year over year (YoY). Platform revenue was $1.06 billion, up 17 per cent YoY and attributed to strength in video advertising and streaming services distribution activities; gross profit was $525 million, up 9 per cent YoY. Total […]

To mark the launch of Roku’s Stream & Scream Collection, presented by The Hershey Company favorites Reese’s and Kit Kat, Roku has shared data on Halloween viewing across the US. Sinners, the recent box office sensation that is back in IMAX cinemas for Halloween, is currently the most-searched title this Halloween season across eight US […]

FreeWheel, the technology platform for the streaming advertising industry, and streaming specialist Roku have announced an expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. With this strategic move, Roku establishes the FreeWheel Streaming Hub as a platform for Roku Advertising, deepening the pair’s connection. Roku’s CTV supply can now […]

Roku has launched over 40+ new Free Ad-Supported Streaming TV (FAST) channels in the UK – all free to watch, with no subscriptions or sign-ups required. The move was first announced in September. Available immediately through The Roku Channel (via a Roku TV or Roku streaming player) and the new Live TV Zone, these channels […]

Swerve TV, the distributor and programmer of free live-streaming channels, has completed a deal with Athletes Unlimited Pro Volleyball Championship for its 24/7 free women’s sports channel, Swerve Sports.  The channel has also secured distribution in the UK via The Roku Channel. Swerve Sports is adding access to Athletes Unlimited Pro Volleyball Championship’s all-star tournament.  […]

Roku, the streaming specialist, has launched the Philips Roku TV featuring Philips’ Ambilight technology. The sets are available now for the first time in the US in 43”, 50”, 55” and 65” models with Roku TV OS. Ambilight uses intelligent LED lighting built into the back of the TV to project colours onto the wall […]

AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency. The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements […]

Roku, the streaming specialist, has announced that the first Roku TV smart projector, boasting 1080p Full HD, is now available in the US. The Aurzen Roku TV Smart Projector D1R Cube is designed for both indoor and outdoor use, on any wall or screen. With a single Roku remote, along with integrated auto focus and […]

Roku, the TV streaming specialist, and Vestel, the European TV manufacturer, have announced a new multi-year partnership to produce smart TVs powered by the Roku operating system (OS). As part of the agreement, Vestel will begin manufacturing smart TVs featuring Roku’s OS, starting with the Finlux brand in the UK, with plans to expand to […]