Roku and X Games are expanding their US streaming partnership in a new multi-year rights deal that brings MoonPay X Games League (XGL) exclusively to Roku Sports Channel. Beginning in 2026 with the inaugural summer season, followed by the first winter season in 2027, the league will stream free to fans nationwide on Roku Sports […]
Roku, the TV streaming platform, has announced the launch of Apple TV on The Roku Channel in the US. Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV’s series, films, documentaries live sports, and kids and family entertainment in one seamless experience. […]
Roku, the streaming specialist, has reported that Full Year 2025 total net revenue stood at $4.73 billion (€3.99bn), up 15 per cent on the previous year. Platform revenue was $4.14 billion, up 18 per cent, and gross profit was $2.07 billion, up 15 per cent. Streaming hours reached 145.6 billion, up 15 per cent YoY, […]
NBCUniversal Local’s Telemundo Station Group has announced Telemundo Puerto Rico – a FAST channel featuring Telemundo Puerto Rico / WKAQ’s original entertainment and news programming – is available now in the mainland US on The Roku Channel, with additional streaming services and connected TV platforms to be announced soon. “WKAQ has a tremendous legacy serving […]
NBCUniversal and Roku announced the launch of the 2026 NBC Winter Olympics Experience in the US, delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, taking place February 6th – 22nd. The dedicated hub will make finding and watching Olympic programming simple for Roku viewers, with access to live events including […]
NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across […]
Research from Roku, the streaming specialist, and Horizon Futures Group shows FAST is reshaping how viewers engage with content in a new, cable-like experience and what this means for advertisers. The study, based on Roku’s proprietary viewership data spanning 90 million households alongside surveys of 1,500 streamers, shows that adoption of FAST has increased dramatically […]
Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]
Roku has become now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimising off outcomes. This expansion of Roku and iSpot’s partnership seeks to help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes […]
Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]