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Prime Video

Beast Games Season 2 on Prime Video in January

Prime Video has announced that season 2 of Beast Games, the global competition series from Youtube star and philanthropist Jimmy Donaldson (better known as MrBeast), will premiere on the streaming platform on January 7th 2026. The first three episodes will be available at launch with following episodes dropping weekly thereafter leading up to the Season Two […]

November 20, 2025By Nik Roseveare

Data: Women’s sports drawing significant streaming audiences

According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]

November 18, 2025

Prime Video sets European viewership record for NBA

At the SportsPro Media Summit in Madrid, Alex Green, MD Prime Video Sport, International, confirmed the NBA on Prime set a new viewership record for the most-watched regular season NBA game ever in Europe, outside of the NBA’s Christmas Day and Paris games. The milestone was set during the San Antonio Spurs’ opening weekend win at […]

November 18, 2025

Data: Netflix overtakes Prime Video as leading US SVoD

Parks Associates has released its annual Top 10 List of US SVOD Services, based on estimated numbers of subscribers through September 2025 from the firm’s Streaming Video Tracker. The top two streaming leaders switched positions from 2024, with Netflix now above Prime Video (for the first time since 2021) and Hulu taking third position over […]

November 14, 2025

Report: 58% of UK homes have fewer than 3 streaming subs

Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]

November 13, 2025

Prime Video reveals official trailer for Fallout Season 2

Prime Video has debuted the official trailer and new images for the second season of its critically acclaimed global hit series, Fallout. The eight-episode season will premiere on December 17th, with one episode rolling out weekly until the season finale on February 4th 2026. The trailer showcases action-packed sequences, mutated creatures, new cast reveals – […]

November 13, 2025By Nik Roseveare

Tell Me Softly premieres this December on Prime Video

Prime Video has announced that Tell Me Softly, its upcoming Spanish Original film, that will premiere exclusively on the streaming service on December 12th. Based on the first novel in Mercedes Ron’s Tell Me saga (which also includes Tell Me in Secret and Tell Me with Kisses), the film stars Alicia Falcó (Billionaire’s Bunker), Fernando Lindez (Élite) and Diego […]

November 12, 2025By Nik Roseveare

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris