Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile […]

Parks Associates’ consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68 per cent now own a smart TV and 46 per cent own a streaming media player, an increase from 2020 when 54 per cent and 42 per cent owned these devices, respectively. “TVs are […]

Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2024 from the firm’s Streaming Video Tracker. The top two streaming leaders maintained their market position from 2003, with Prime Video in the top position above Netflix. Parks Associates estimates that […]

A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]

Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]

Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]

Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]

A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]

A Parks Associates’ white paper, developed in partnership with Asurion, finds 57 per cent of US internet households with children report technical problems with Wi-Fi. Turmoil in the Smart Home: Impact on the User Experience identifies the prevalent technical issues in US households and the challenges consumers face when they seek support. Wi-Fi issues are […]

Parks Associates has released its Tech Ecosystem Dashboard revealing Roku is the most popular brand of streaming media players in the US, followed by Amazon. Parks Associates’ consumer survey of 8,000 internet households reveals 43 per cent of streaming media player (SMP) owners report using Roku the most often. Thirty-five per cent of SMP owners […]