Mediapro, the European audiovisual companies, is strengthening its offering to brands and advertisers with the launch of a dedicated market research department. The new division will be headed by Kike Lozano (pictured), previously Managing Director of audiovisual consultancy GECA, and sits within the Brands&Xperiences area, led by David Xirau. Brands&Xperiences’ mission is to “develop distinctive, […]
A newfound accuracy in audience targeting characterises the digital media industry in 2026. In the British television and streaming industry, the days of haphazard subscriber acquisition are over. The strategic aim for big platforms has changed from volume to value as the market becomes saturated. Executives now prioritise keeping the most lucrative audience groups and […]
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]
iKO Media Group (iKOMG), a specialist in end-to-end broadcasting and teleport services, has partnered with China Global Television Network (CGTN) to distribute three of its flagship channels – GlobalBiz TV, China Travel and Discovery China – across iKOMG’s FASTonSAT, iKOFLIX and MENAFLIX platforms. The agreement enables CGTN to extend the international availability of its news, […]
Backscreen, a leading OTT technology provider from the Baltics, has partnered with privacy and consent management company Didomi to help broadcasters and OTT service providers implement compliant and user-friendly consent management across OTT services. The partnership integrates Backscreen’s cross-generation OTT platform with Didomi’s consent and preference management technology, enabling consistent consent handling across web, mobile […]
LNK TV Group, Lithuania’s leading private national broadcaster, has launched its new OTT platform LNK GO, built with Backscreen. The deployment marks a significant milestone in LNK’s digital evolution, delivering a modern streaming service that combines live TV, on–demand viewing, exclusive subscriber content, and advanced advertising monetisation. The new platform brings together live TV and […]
MediadataTV, a specialist in metadata enrichment for audiovisual content, and Toolbox, a global OTT technology player providing solutions that accelerate time to market and enhance user experience, have announced a strategic partnership aimed at offering fully end-to-end services. The agreement will strengthen the ability of both companies to deliver integrated solutions for key clients across […]
Tubi, Fox’s ad-supported streaming service, has announced it will support instant app download and native launch through Matter Casting, a next-generation casting standard enabling seamless mobile-to-TV viewing. With Matter Casting, viewers can cast Tubi content directly from iOS and Android devices to Fire TV with no separate app installation required. “In a world where content […]
Private DTH television providers in India will continue to see revenue decline this fiscal, but at a reduced rate of 3–4 per cent compared with ~5 per cent last fiscal, as they expand into IPTV and push bundled offerings, according to forecasts from Crisil Ratings. Rising marketing income and scaling back customer acquisition incentives (in […]
The main barrier to market saturation for global OTT and streaming platforms is localisation. Users want to see content in their native language on the day of its release, and traditional dubbing isn’t fast enough. Traditional dubbing means casting, studio recording, directing, and mixing, a time-consuming and very expensive process that creates a bottleneck in […]