Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]

Gracenote, the content data business unit of Nielsen, has announced the launch of a new product enabling TV platforms to deliver next-generation user experiences leveraging powerful Large Language Models (LLMs) and Gracenote entertainment data. The Gracenote Model Context Protocol (MCP) Server connects LLMs to Gracenote’s continually updated knowledge base and validates, corrects and enriches responses […]

Gracenote, the content data business unit of Nielsen, has expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for an understanding of global streaming trends and the programmes that keep audiences engaged. According to analysis of Gracenote’s global video dataset, the number of FAST channels grew nearly 14 per cent […]

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]

Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3 per cent of […]

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective immediately. Moore will lead all go-to-market activities designed to drive growth and capitalise on near- and long-term opportunities in the rapidly evolving media landscape. He will oversee Gracenote’s global […]

In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]