Gracenote, the content data business unit of Nielsen, has expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for an understanding of global streaming trends and the programmes that keep audiences engaged. According to analysis of Gracenote’s global video dataset, the number of FAST channels grew nearly 14 per cent […]

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]

Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3 per cent of […]

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective immediately. Moore will lead all go-to-market activities designed to drive growth and capitalise on near- and long-term opportunities in the rapidly evolving media landscape. He will oversee Gracenote’s global […]

In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]

Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros Discovery), have announced the extension of the current contract for the official measurement of viewers in Denmark. This renewed agreement secures the continuation of Nielsen’s audience measurement services through to December 31st 2029. […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]