In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]
Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]
Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]
Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros Discovery), have announced the extension of the current contract for the official measurement of viewers in Denmark. This renewed agreement secures the continuation of Nielsen’s audience measurement services through to December 31st 2029. […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]
Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]
Stream, stream, stream; to corrupt the Everly Brothers classic. Nielsen has recorded that, for the first time ever, American viewers ‘tuned in’ for more streamer TV than OTA, cable or DTH put together. As a story it feels simultaneously momentous, but also has ‘small earthquake, not many dead’ vibes. One natural reaction is ‘oh, I […]
Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox Television Stations for Local TV measurement across 18 of Fox’s owned and operated local markets in the US. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers and consumer […]
Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]