At the SportsPro Media Summit in Madrid, Alex Green, MD Prime Video Sport, International, confirmed the NBA on Prime set a new viewership record for the most-watched regular season NBA game ever in Europe, outside of the NBA’s Christmas Day and Paris games. The milestone was set during the San Antonio Spurs’ opening weekend win at […]
MultiChoice, a Canal+ company, has announced the return of the NBA to SuperSport and its first appearance on Showmax Premier League platforms. For the first time since the 2015-16 season, SuperSport channels will once again carry live NBA games, marking a significant step as the sport’s popularity continues its growth trajectory across Africa. Viewers will be […]
NBCUniversal has announced that its new NBC Sports Network (NBCSN), a 24/7 linear network featuring a range of sporting events and programming from NBC Sports, will officially launch in the US on November 17th. NBCSN will be available exclusively through participating pay-TV distributors, launching first for all YouTube TV subscribers and soon on Xfinity, with […]
Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]
App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]
There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]
Mediapro has announced it will localise the NBA game feed in LatAm Spanish for all Latin America on behalf of Prime Video. The group—having recently announced its role in customising the US basketball league for Spain – will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of […]
Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]
At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]