The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Rockerbox, a specialist in marketing attribution, in a cash transaction valued at $85 million (€81.1m). Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing solutions. […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]

Vevo, the music video network, has announced a partnership with AudienceProject, a provider of audience measurement and research solutions to leverage its SaaS platform for always-on cross-media measurement, including its new integration for YouTube measurement. With AudienceProject, Vevo can now measure the deduplicated reach and frequency of ad campaigns across its entire network – on […]

There has long been complaints from broadcasters and content providers about the lack of audience viewing measurement across the Middle East. Arabsat is looking to help plug the gap by entering a strategic partnership to “enhance real-time satellite audience measurement” with Audimatic. The collaboration aims to integrate Audimatic’s advanced real-time measurement tools with Arabsat’s satellite […]

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress. “The local broadcasting industry is at an inflection point thanks to rapid changes in viewing behaviour, shifts in […]

Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two new data sources for Barb Panel Plus, which extends Barb’s use of big data sets for integration with panel data. In May 2024, Barb issued an ITT for Barb Panel Plus, covering three components: Methodology – design of […]

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]

Médiamétrie will launch its Cross Média Vidéo measurement in France this spring to take better account of the evolution of viewing devices, as well as the consumption of the major SVoD services such as Netflix, Prime Video and Disney+. In France, among the average four hours and sixteen minutes of content watched each day, viewers […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]