Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Nielsen ONE. The companies are also planning to integrate Nielsen’s insights to Open Media Studio (OMS) – an end-to-end media delivery platform within WPP Open, WPP’s […]

Barb, the audience measurement and television ratings organisation, has issued an invitation to tender (ITT) for its Establishment Survey. Barb’s Establishment Survey is an ongoing survey of UK households, with three core objectives: To provide population estimates for access to and ownership of TV viewing equipment for universe estimation To set profile targets for Barb […]

Samba TV, a specialist in AI-driven media intelligence, has announced a strategic partnership with Kochava, the omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry’s most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale. Marrying Samba TV’s first-party viewership data with Kochava’s […]

iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data. He joins iSpot from Integral Ad Science (IAS), where he served as SVP […]

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV programme-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership […]

Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros Discovery), have announced the extension of the current contract for the official measurement of viewers in Denmark. This renewed agreement secures the continuation of Nielsen’s audience measurement services through to December 31st 2029. […]

Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox Television Stations for Local TV measurement across 18 of Fox’s owned and operated local markets in the US. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers and consumer […]

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to iSpot, with over two decades leading market and advertising research teams, as well as experience in political and management consulting. With vast ad-tech experience in scaling data […]

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]