Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros Discovery), have announced the extension of the current contract for the official measurement of viewers in Denmark. This renewed agreement secures the continuation of Nielsen’s audience measurement services through to December 31st 2029. […]
Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox Television Stations for Local TV measurement across 18 of Fox’s owned and operated local markets in the US. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers and consumer […]
iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to iSpot, with over two decades leading market and advertising research teams, as well as experience in political and management consulting. With vast ad-tech experience in scaling data […]
Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the launch of PACE (Precise Audience Content Evaluator) – a video advertising solution for audience targeting and measurement for under-18 demographics. Designed to enhance transparency and precision in advertising to kids and families, PACE empowers brands to reduce wasted media […]
Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]
Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow electronic programme guide (EPG), a significant step toward ad-monetisation in the DTH FTA satellite video market. VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with a way to find and access FTANow, with its expansion into the […]
smartclip, the adtech business of RTL Group, has integrated BEE, the deterministic TV measurement tool developed by its subsidiary Realytics, into smartx, smartclip’s proprietary Supply-Side Platform (SSP) and ad server. This marks the first deterministic TV measurement solution available within an SSP, providing unparalleled precision in cross-TV campaign measurement. Ad Alliance Deutschland is the first […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of a new initiative to explore how the economics of operating a currency-grade national TV measurement solution are evolving – and what this means for the multi-currency marketplace in the US. Led by industry executives Manish Bhatia and Josh Chasin, in collaboration with CIMM’s […]
The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]