Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has announced key leadership appointments which it says reinforces its commitment to the Connected TV (CTV) market. The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah Collins as Senior Director of Advertiser Solutions […]
Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the effectiveness of ads within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key […]
Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]
DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]
Magnite, the independent sell-side advertising company, has announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. Magnite says its solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite Audiences sits within the Magnite Access suite, a collection […]
Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]
Magnite, the independent sell-side advertising company, has announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV earn the full value of their inventory. Having […]
Magnite, the independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the […]
Magnite, the independent sell-side advertising company, has announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic capabilities across display and video. SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the […]