Advanced Television

Magnite

Magnite, Viasat bring programmatic ads to in-flight screens

Magnite, the independent sell-side advertising company, has announced a partnership with Viasat Aviation, an in-flight connectivity player behind Viasat Ads. This collaboration brings programmatic advertising to in-flight Wi-Fi and entertainment, giving brands and ad buyers scaled access to engaged audiences in the sky. Viasat powers in-flight connectivity and digital entertainment services across passenger devices and […]

June 17, 2026

Magnite launches Magnite Orchestration

Magnite, the independent sell-side advertising company, has announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite’s seller agent and build on the industry’s largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is […]

June 12, 2026

Magnite unveils AI-powered intelligent assistance and agentic execution capabilities

Magnite, the independent sell-side advertising company, has announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently. Magnite is advancing the ad mediation technology within […]

April 27, 2026

Magnite launches Live Scheduler

Magnite, the independent sell-side advertising company, has introduced Live Scheduler. Live Scheduler helps media owners easily plan, activate, and measure ads around live events, from major sports matches to political debates, through a standardised framework that turns real-time moments into scalable opportunities. Media owners can use Live Scheduler within Magnite’s SpringServe platform to create upcoming […]

November 18, 2025

Thailand: 86% regularly streaming live content

Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]

October 10, 2025

Magnite to unify curation and activation within ClearLine

Magnite, the independent sell-side advertising company, has announced the evolution of ClearLine, to unify curation and activation across the company’s omnichannel footprint. Coming soon in beta, the ClearLine update will enable buyers and curators to discover, package, and activate inventory in one platform with the most comprehensive access to differentiated supply, unique first-party data, and […]

October 1, 2025

Magnite acquires streamr.ai

Magnite, the independent sell-side advertising company, has announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs). Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The […]

September 9, 2025

Magnite rolls out Pause Ads in US

Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]

August 27, 2025

Study: Filipinos using 6 streaming services on average

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]

August 13, 2025

FanDuel Sports Network sees 25% YoY lift in impressions via Magnite’s SpringServe

Magnite, the independent sell-side advertising company, has announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25 per cent year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports content, FanDuel […]

July 30, 2025