Magnite, the independent sell-side advertising company, has introduced machine learning driven recommendations for A/B testing within its Demand Manager product. Built on Prebid technology, Demand Manager empowers publishers with the tools, insights, and connections to grow revenue across the ever-changing marketplace of ad exchanges, formats and vendors. The new feature utilises machine learning to provide […]

Magnite, the independent sell-side advertising company, has announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation. Magnite is building a portfolio of partnerships with technologies designed to help […]

Yahoo Advertising has announced strategic partnerships with FreeWheel and Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage. It also further solidifies Yahoo Advertising’s commitment to […]

Magnite, the independent sell-side advertising company, has announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. “Our partnership with Scope3 is one of the many ways Magnite […]

Attain, a commerce data platform that powers real-time purchase measurement and outcome signals for brands, has announced a partnership with Magnite, the independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, a self-service solution that […]

Magnite, the independent sell-side advertising company, has released the research study Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia. The study finds 65 per cent of TV viewers in the country watch ad-supported streaming and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among […]

Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. “We are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of […]

Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]

Magnite, the independent omnichannel sell-side advertising company, has announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to video inventory on Magnite’s platforms. “Following our recent launch of ClearLine, we’ve been encouraged by the level of interest […]

Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]