Fifty5Blue has been selected by TAM Ireland as its new provider of audience measurement services for the Irish television and video market. Subject to the completion of final contract negotiations, Fifty5Blue will be responsible for delivering a modern audience measurement solution designed to meet the needs of broadcasters, advertisers and agencies. Fifty5Blue will establish a […]
TIAK, a Joint Industry Committee (JIC) organisation responsible for the television audience measurement (TAM) service in Turkey, has issued a Request for Proposal (RFP) for its 2027–2032 TAM Service Contract. TIAK is requesting proposals for the following three services during the new contract period: • Linear TV Audience Measurement – With a panel size of […]
Spain’s leading streaming platforms remain locked in battle, with the latest figures for February 2026 highlighting both the stability of the market and the enduring dominance of major operators in the country. Despite slight declines across most services, on-demand consumption continues to hold a firm position among audiences, according to the Dos30’ report, based on […]
Kantar Media, a specialist in audience measurement, has announced its new brand identity, Fifty5Blue. The rebrand follows the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025. Fifty5Blue is focused on helping advertisers, agencies, media owners and social platforms make better decisions on both their content and advertising strategies and […]
Kantar Media has appointed Toni Petra as Chief Operations and Technology Officer with effect from April 1st. “I am delighted to welcome Toni to our leadership team. She is a trusted leader in our industry and will be an invaluable shaper of Kantar Media’s transformation journey. Bringing together our amazing Operations and Technology teams, two […]
H.I.G. Capital, a global investment firm with $70 billion (€60.5bn) of capital under management, has announced that one of its affiliates has completed the acquisition of Kantar Media from the Kantar Group. The deal was first announced in January, and is valued at around $1 billion. Headquartered in London, UK, Kantar Media is a specialist […]
The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]
Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and streaming on-demand services. “We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions,” commented Antonio Wanderley, CEO […]
Data from Kantar Media TGI is showing that 9 per cent of UK adults say they usually watch political programmes on TV, which equates to around 5 million people. That is a higher proportion than those that watch chat shows, science programmes or arts & culture series. Digging into this 9 per cent, the data […]
Kantar Media, the specialist in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June, reporting to Patrick Béhar, Global CEO. Bristowe succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm. Bristowe joins Kantar Media […]