Advanced Television

ITVX

ITV draws biggest Sunday audience of 2025

ITV has reported its biggest Sunday audience of 2025. The launch of crime drama series Code of Silence, coupled with the Britain’s Got Talent semi final, gave ITV its best Sunday night of 2025 on May 25th. The first episode of Code of Silence, starring Rose Ayling Ellis, consolidated with 6.1 million viewers. The series […]

May 30, 2025By Nik Roseveare

A Murder at the End of the World to stream on ITVX

ITV has announced a licensing agreement with Disney Entertainment for FX’s critically acclaimed limited series A Murder at the End of the World in the UK. The series, which debuted on Disney+ in the UK in 2023, will stream on ITVX from May 25th. The mystery series follows Emma Corrin as Darby Hart, a Gen Z amateur […]

May 22, 2025

ITV changes scheduling, production of daytime shows

ITV has announced upcoming changes to the scheduling and production of its daytime TV shows. From January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily, and will transfer to be produced by ITV News at ITN at their base at Gray’s Inn Road in London. Good […]

May 20, 2025

ITV Q1 revenue slips, but “in line with expectations”

ITV, the UK commercial broadcaster, has reported that full Q1 revenues dipped slightly in Q1 2025, with gains at ITV Studios (ITVS) arm and losses in its Media & Entertainment (M&E) business. Streaming platform ITVX continues to boost the company’s digital revenues, and also saw a significant increase in total streaming hours during the quarter. […]

May 15, 2025

Global Champions partners with ITV

Global Champions has announced a new broadcasting partnership with ITV, bringing highlights from the prestigious Longines Global Champions Tour (LGCT) and GCL team series to audiences across the UK for the entire 2025 season. Kicking off with highlights from the Shanghai leg, ITVX will also broadcast the Longines Global Champions Tour Grand Prix of London […]

May 13, 2025

Research: FAST awareness remains low in UK

ScreenThink, MTM’s market intelligence tool for the TV and video industry, has released the findings of its research report including an exploration of the current impact of FAST on the UK’s television landscape. The study highlights the untapped potential of FAST TV in the UK: revealing that, while nearly half (44 per cent) of UK […]

May 7, 2025

Rabbit Hole coming to ITVX

ITV has announced that espionage thriller, Rabbit Hole, starring Kiefer Sutherland, will be available to stream on ITVX from May 11th. Produced by CBS Studios and distributed by Paramount Global Content Distribution, Rabbit Hole follows Sutherland as John Weir, a master of deception in the world of corporate espionage, who is framed for murder by powerful forces who […]

May 6, 2025

ITV retiring ITVBe; launching ITV Quiz

ITV2 is set to become the linear home of all of ITV’s most popular reality series as they move from the retiring ITVBe brand to the digital channel in June. The likes of The Only Way is Essex of The Real Housewives of Cheshire will join a schedule of returning formats and new commissions which […]

April 16, 2025

ITV advances partnership with Unified Streaming

ITV is expanding its tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company. New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will serve to bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for ITV viewers. Unified Streaming technology facilitates the delivery […]

April 15, 2025

ITVX hits 1bn streams in Q1

ITVX has achieved a record-breaking billion streams in a quarter for the first time. ITV’s flagship soaps Coronation Street and Emmerdale have had a strong start to the year, with 124 million streams on ITVX. Soap viewing is up +35 per cent on Q1 2024, off the back of strong storylines and making episodes available […]

April 7, 2025