In 2025, the Italian advertising market became increasingly dominated by digital platforms, even as traditional media such as TV and radio show resilience. According to Nielsen data compiled by Italian broadcasting association Confindustria Radio TV (CRTV). the “extended” digital market (including Search, Social, and OTTs) is projected to reach €9.6 billion in investments, accounting for […]
Swisscom has announced that Fastweb + Vodafone and TIM have entered into a non-binding agreement aimed at developing and operating new mobile towers with up to 6,000 new sites in Italy. The joint initiative is designed also to support the swift deployment of 5G networks in the country. It will allow Fastweb + Vodafone and […]
Zayo Europe has strengthened its network presence in Italy with a new 400GE-enabled IP Point-of-Presence (PoP) in Rome, located at the Nautilus Mediterranean Exchange (NAMEX), the city’s largest internet exchange. This new PoP complements Zayo Europe’s existing presence in Milan and reflects its continued investment in high‑growth European markets. As a new Tier‑1 member of NAMEX, Zayo Europe is directly connecting Rome’s […]
This summer, DAZN will be the only platform broadcasting all 104 matches of the FIFA World Cup 2026 in Italy. Stefano Azzi, CEO of DAZN Italy, commented: “Broadcasting all FIFA World Cup matches in Italy is a historic milestone for DAZN. The 2026 edition – the first to feature a record number of 48 teams […]
BBC Studios has announced new international licences for the hit entertainment format The 1% Club to broadcasters in Sweden and Italy. Originally created by Andy Auerbach and Dean Nabarro at Magnum Media in 2022, The 1% Club is the biggest selling UK format created in the past eight years and with these new deals, continues […]
Videe, the Italian broadcast production company, is accelerating its adoption of next-generation workflows through Sony’s 5G production technologies. The project is the end result of a comprehensive commercial trial during which the company tested multiple systems and has now adopted six Sony 5G kits built around the NXL-ME80 media edge processor, CBK-RPU7 remote production unit, and PDT-FP1 portable data transmitter. As […]
WWE has announced that the first-ever Premium Live Event to be held in Italy – Clash in Italy – will emanate from the Inalpi Arena in Turin on May 31st. This landmark event – which will stream live on Netlfix – will form part of the WWE European Summer Tour which will see WWE Superstars […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communications a three-year frame contract via local systems integrator Allyn Srl to support its transition from SDI to IP. The agreement positions Imagine’s Selenio Network Processor (SNP) as a core building block in Rai’s evolutionary migration […]
Despite the increasing popularity of streaming in Italy, the number of unique users for SVoD services decreased by 1.3 per cent in September 2025 compared to the previous year, totalling 15.7 million. Data from the Italian Communications Regulatory Authority (AgCom) for the first nine months of 2025 reveals that Netflix remains the leader with 8.3 […]