Advanced Television

italy

Italy: TV audiences hold firm against streaming

Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]

February 11, 2026From Branislav Pekic in Rome

Italy: Rai selects Imagine for IP migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communications a three-year frame contract via local systems integrator Allyn Srl to support its transition from SDI to IP. The agreement positions Imagine’s Selenio Network Processor (SNP) as a core building block in Rai’s evolutionary migration […]

February 10, 2026

Italy: SVoD users dip as FAST grows

Despite the increasing popularity of streaming in Italy, the number of unique users for SVoD services decreased by 1.3 per cent in September 2025 compared to the previous year, totalling 15.7 million. Data from the Italian Communications Regulatory Authority (AgCom) for the first nine months of 2025 reveals that Netflix remains the leader with 8.3 […]

January 22, 2026From Branislav Pekic in Rome

Fastweb + Vodafone, TIM accelerate 5G rollout in Italy

TIM and Fastweb + Vodafone have reached a preliminary agreement to launch a cooperation for the development of mobile access networks through a Radio Access Network (RAN) sharing model, which will cover about 60 per cent of the Italian population. The agreement – subject to a final contract, expected by the second quarter of 2026 […]

January 7, 2026

Report: Italian TV market nears €9bn valuation

The Italian TV market is projected to reach a value of €8.97 billion by the end of 2025, representing a 2.2 per cent growth over 2024. This is according to the latest report from Rome-based consultancy ITMedia Consulting, The Television Market in Italy 2025–2027, which highlights a shift from traditional linear TV to non-linear and […]

December 23, 2025From Branislav Pekic in Rome

Antitrust fines Sky Italia for unfair commercial practices

The Italian Antitrust Authority has levied a €4.2 million fine against Sky Italia for engaging in three distinct unfair commercial practices. The ruling, detailed in the Authority’s weekly bulletin, comes after a period of scrutiny into Sky’s consumer interactions. The largest portion of the fine, €2 million, was imposed for “misleading communications regarding price increases […]

December 10, 2025From Branislav Pekic in Rome

British and Italian Film Commissions sign new MoU

The British Film Commission and Italian Film Commissions joined forces under a new Memorandum of Understanding (MoU), with the aim of recognising and enhancing the collaboration between the UK and Italian screen industries, as well as incentivising and promoting inward investment film and high-end TV production across the two territories. Building on the MoU signed […]

December 9, 2025

Italy: Streaming rises modestly as linear TV holds strong

The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of different media players, the official adoption of Auditel’s Total Audience as the new measurement standard (which now includes digital viewing), and the widespread adoption of smart TVs […]

December 8, 2025From Branislav Pekic in Rome

Italy: RTI, Medusa Film sue Perplexity AI

Italy’s Reti Televisive Italiane (RTI) and Medusa Film, both part of the Mediaset Group, have launched legal action against US-based generative AI company Perplexity AI. This lawsuit, filed with the Civil Court of Rome, marks the first legal challenge in Italy specifically targeting copyright infringement related to the unauthorised use of content for training AI […]

December 4, 2025From Branislav Pekic in Rome

Italian media alarmed over Big Tech role

Italian media associations have issued an urgent appeal to the government and parliament, warning that the unchecked power of global tech giants is jeopardising their crucial role as guarantors of information and pluralism. In a joint statement, the associations – bringing together print media and broadcasters (AIE, FIEG and CRTV) – collectively decried the “profoundly […]

December 3, 2025From Branislav Pekic in Rome