Advanced Television

hallmark

Hallmark Channel #1 cable network of 2024 in key demos

Hallmark Channel has been named the #1 most-watched entertainment cable network of 2024 among key demographics in the US. Holiday programming mainstay Countdown to Christmas continued Hallmark Channel’s reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 […]

January 7, 2025

Fubo adds Hallmark+

FuboTV, the sports-first live TV streaming platform, has announced the launch of Hallmark+ as a standalone premium subscription service or add-on for Fubo customers. The launch expands the companies’ existing long-standing distribution agreement for Hallmark’s linear channels on Fubo. Fubo customers can now subscribe to Hallmark+ as a standalone service – without a base Fubo […]

December 20, 2024

Crayola, Hallmark expanding Rainbow Brite franchise

To mark Rainbow Brite’s 40th anniversary year, Crayola Studios and Hallmark have announced a reimagining of Hallmark’s iconic pop culture franchise that will encompass a feature film and TV series, both inspired by the creative heart of the Rainbow Brite brand.  Crayola Studios and Hallmark are partnering to bring Rainbow Brite’s joyful and inspirational themes […]

October 14, 2024By Nik Roseveare

Hallmark+ series Celebrations with Lacey Chabert incorporates Proto Hologram tech

In an upcoming episode of Celebrations with Lacey Chabert, airing on streaming service Hallmark+ on October 10th, the show’s party planners visit Proto’s L.A. headquarters, learning how easy it is to become instant, interactive holograms and other uses for the technology. They then incorporate Proto in a surprise event celebrating a young science-enthusiast fundraising to […]

October 8, 2024

Hallmark, Accedo expand partnership

Hallmark has extended its partnership with Accedo to elevate the features of its newly rebranded streaming service, Hallmark+, which launched on September 10th.   Hallmark+ integrates ad-free viewing with exclusive retail and product benefits, offering fans a Hallmark lifestyle experience. As part of the launch, Hallmark engaged Accedo to deliver on its vision and incorporate multiple […]

September 25, 2024

Hallmark+ launching in September

Hallmark has unveiled Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, offering viewers access to a Hallmark lifestyle experience. Launching mid-September in the US, Hallmark+ says it will “fulfill the growing desire for people to immerse themselves in the many beloved touchpoints of the renowned Hallmark brand, bringing […]

July 12, 2024

Hallmark launches Hallmark en Español channel

Hallmark Media is enhancing the reach of its programming to serve more Spanish-speaking audiences with its new channel, Hallmark en Español. The channel features a curated library of over 130 Hallmark original movies and the first six seasons of fan-favourite series, When Calls the Heart, all dubbed in Spanish. Hallmark en Español will be available […]

May 2, 2024

Crayola Studios partners with Marwar Junction, Moonbug

Crayola Studios has announced two new partnerships that aim to further the creativity brand’s drive into kids and family entertainment content. In collaboration with Marwar Junction and Moonbug Entertainment, Crayola Studios will launch a competition format and an animated digital series. The Crayola Studios-Marwar Junction Productions (Play-Doh Squished, Earth to Ned) duo will produce a family […]

February 1, 2024

EDO enhances convergent TV analytics with Experian Audience Insights

EDO, the TV outcomes company, and Experian, the information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, […]

December 13, 2023

Hallmark president stepping down

Hallmark Media has announced that, after three years of transformational leadership, Wonya Lucas will step away from her current operating role as President & CEO at the end of the year. Lucas will continue to serve on the Hallmark Media Board of Directors where her experiences and insights will help shape the strategic direction of […]

August 9, 2023